Job
Description
As a Copywriter at SBP Group, you will be an integral part of the marketing team, responsible for crafting compelling content for real estate marketing campaigns. Your role will involve conceptualizing, writing, and proofreading high-impact copy for both digital and offline media platforms. Key Responsibilities: - Creative Writing & Storytelling - Develop persuasive scripts for promotional videos, property walkthroughs, and digital ads. - Create voice-over (VO) scripts and taglines that bring campaigns to life. - Write engaging articles, blogs, and press releases tailored to the real estate industry. - Marketing & Sales Collateral - Draft content for brochures, leaflets, newsletters, and other brand materials. - Ensure all property descriptions are impactful, accurate, and aligned with brand tone. - Support advertising teams with catchy ad copies for various platforms (Google Ads, Facebook, Instagram, etc.). - Digital Content - Write SEO-friendly content for websites, landing pages, and digital campaigns. - Proofread and edit content for accuracy, grammar, and clarity across all digital platforms. - Collaborate with designers, videographers, and social media teams for integrated campaigns. - Content Strategy & Consistency - Maintain brand voice across all touchpoints, both digital and print. - Brainstorm creative ideas for campaigns, launches, and events. - Research market trends and competitor messaging to deliver innovative content strategies. Qualifications Required: - Minimum 3-4 years of professional experience in copywriting, preferably in real estate, advertising, or related industries. - Proven portfolio showcasing ad copies, scripts, long-form articles, and marketing content. - Excellent command of English (verbal and written); knowledge of Hindi/Punjabi is advantageous. - Strong proofreading and editing skills with high attention to detail. - Ability to work under tight deadlines and manage multiple projects simultaneously. - Creative thinker with an understanding of marketing psychology and consumer behavior. Why SBP Group At SBP Group, you will find a vibrant, results-oriented workplace with a corporate ethos rooted in integrity and dedication. Our commitment to our team members ensures the seamless operation of our organizational framework, leading to success for both our company and every individual on our team. Employee Care: Our employee-centric approach forms the foundation of our consistent success. We offer a comprehensive benefits package tailored to the diverse needs of our dedicated staff, including orientation programs, skill enhancement opportunities, rewards & recognition, health checkups, and employee engagement programs.,
