Job
Description
Role Overview We are looking for a creative, detail-obsessed Copywriter to craft compelling communication across digital, retail, and product touchpoints. You'll help bring our brand voice to life — playful, motivational, and aspirational. Key Responsibilities • Write engaging copy for website, product pages, ads, social media, and email campaigns • Develop brand stories, campaign taglines, product descriptions, and video scripts • Ensure tone, style, and messaging stay consistent with brand guidelines • Collaborate with designers, marketers, and product teams for integrated campaigns • Proofread, edit, and polish content for clarity, grammar, and impact • Stay updated on trends in lifestyle branding, appliances, and digital communication • Assist in internal communications (office branding, presentations, product manuals, etc.) Requirements • 2-5 years of experience as a copywriter in a consumer brand, digital agency, or startup • Strong portfolio showcasing short-form and long-form content • Ability to adapt tone — from conversational and witty to crisp and professional • Excellent command of English (Hindi proficiency is a plus) • Self-motivated with strong creative instincts and attention to detail • Ability to work in a fast-paced, collaborative environment • Familiarity with SEO writing for web content • Good to Have • Experience in consumer electronics, appliances, or home & lifestyle brands • Basic understanding of design, storytelling, and visual communication principles
