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Copy WriterLead

Copy WriterLead

Expertsbio

4 - 6 years

5 - 8 Lacs

Chennai

Posted:1 day ago| Platform:

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Skills Required

Copy writing Copy Strategy video scripts QA processes SOP library

Work Mode

Remote

Job Type

Full Time

Job Description

Role Overview
Youre not just a copywriter. Youre a conversion architect.Were looking for a Lead Copywriter who blends performance psychology with powerful positioning someone who can lead a team, deliver high-performing creative, and help us build the worlds best copy department for coaching and education brands.Your words will drive ROI.Your systems will scale excellence.Your leadership will shape the next generation of creative talent.This isnt a role for task-takers. This is for a visionary executor ready to write, lead, and win.Key ResponsibilitiesCopy Strategy & ExecutionWrite high-converting Meta ads, landing pages, and event sequences (before/during/after 3-day workshops)Craft WhatsApp-friendly nurture copy and video scripts that drive attention, desire, and actionIdentify each clients market position and develop copy that helps them stand outCollaborate with strategists on funnels, CTAs, upsells, and messaging frameworksLeadership & Team BuildingLead, train, and mentor a growing team of junior writersReview and approve all copy before delivery ensuring it meets standards and purposeBuild a culture of creative excellence, performance focus, and constant testingUnblock, inspire, and elevate the team to operate at their highest potentialSystems & SOPsBuild and maintain the internal swipe file, SOP library, and What Worked logsSet up copy QA processes, checklists, templates, and turnaround workflowsContribute to hiring, onboarding, and upskilling initiatives for new team membersLead weekly copy performance reporting with insights and next steps

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Copy WriterLead