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Content Writer

2 - 4 years

4 - 6 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description


Content Writer
  • Chennai
  • Fresher s
  • Full Time
Designation: Content Writer
Education Qualification : Any Degree
Location : Egmore, Chennai-600084
Saturday & Sunday (Fixed off)
Roles and Responsibility
  • Research and generate engaging content ideas relevant to the target audience and industry niche.
  • Produce high-quality written content for various platforms such as websites, blogs, social media, and marketing materials.
  • Conduct thorough research on industry-related topics to ensure accuracy and credibility of content.
  • Write clear, concise, and grammatically correct content adhering to brand voice and style guidelines.
  • Optimize content for search engines (SEO) to improve visibility and reach.
  • Analyse target audience behaviours and preferences to develop content aligned with marketing funnel stages.
  • Create blog articles strategically aligned with the marketing funnel, addressing audience needs and guiding them through the buyers journey.
  • Collaborate with other team members such as designers and marketers to develop integrated content strategies.
  • Revise and edit content based on feedback from stakeholders to improve clarity, coherence, and effectiveness.
  • Stay updated on industry trends, best practices, and content marketing techniques to enhance content quality and performance.
  • Meet deadlines and manage multiple projects simultaneously while maintaining quality standards.
  • Analyse content performance metrics and user engagement data to make data-driven decisions for content optimization.
Skills Required:
  • Excellent writing skills with a strong command of grammar, punctuation, and style.
  • Proficiency in conducting research and synthesizing information from multiple sources.
  • Ability to adapt writing style and tone according to target audience and brand requirements.
  • Knowledge of SEO principles and best practices for content optimization.
  • Creativity and innovation to develop fresh and engaging content ideas.
  • Attention to detail and a commitment to producing error-free content.
  • Time management and organizational skills to handle multiple projects and meet deadlines.
  • Collaboration and communication skills to work effectively in a team environment.
  • Analytical skills to interpret data and metrics for content performance evaluation and optimization.
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