Content Writer Specialist

Job Description: Content Writer Specialist – Svaraa Jewels

Company: Svaraa Jewels

Location: Surat, Gujarat

Job Type: Full-Time (On-site/Remote)

About Svaraa Jewels

Svaraa Jewels is a growing jewellery brand dedicated to delivering premium handcrafted jewellery with timeless designs. We aim to elevate our digital presence through high-quality content that connects with our audience and boosts organic reach.

Role Overview

We are looking for a highly skilled Content Writer Specialist with hands-on experience in creating SEO-optimized, compelling, and engaging content for websites, blogs, product descriptions, and marketing materials.

The ideal candidate must have strong English writing skills and familiarity with SEO tools.

Key Responsibilities

Write clear, engaging, and original website content, blogs, product descriptions, and brand storytelling pieces for Svaraa Jewels.

Conduct keyword research using SEO tools (Semrush, Ahrefs, Ubersuggest, etc.) and implement keywords naturally in content.

Develop content strategies to increase organic visibility, focus keywords, and ranking across the jewellery segment.

Optimize content for SEO best practices, including meta titles, meta descriptions, header tags, internal linking, and keyword placement.

Research jewellery trends, gemstones, craftsmanship processes, and industry topics to produce accurate and premium-quality content.

Collaborate with designers, marketing teams, and product teams to understand brand voice and content requirements.

Maintain a consistent and polished brand tone throughout all written material.

Track content performance and update/improve pieces based on SEO insights.

Required Skills & Qualifications

Proven experience as a Content Writer, SEO Writer, or Copywriter

Excellent command over English grammar, sentence structure, creative writing, and storytelling.

Strong knowledge of basic SEO principles and tools such as Semrush, Ahrefs, Google Keyword Planner, etc.

Ability to conduct keyword research and write SEO-friendly content.

Understanding of how to structure content for higher rankings, readability, and user engagement.

Ability to simplify complex jewellery concepts into easy-to-understand and attractive content.

Strong research skills with a detail-oriented mindset.

Basic familiarity with CMS platforms (WordPress, Shopify, etc.) is a plus.

Preferred Qualifications

Experience writing content for the jewellery segment or luxury product brands.

Knowledge of jewellery types, gemstones, craftsmanship, trends, and industry terminology.

Understanding of on-page SEO elements and organic ranking strategies.

What We Offer

Competitive salary based on experience

Opportunity to work closely with a growing jewellery brand

Flexible working options (On-site )

Collaborative and creative work environment

Scope for career growth in content & SEO marketing

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person