Content Writer

About Prosperr.io

Prosperr.io is a funded fintech startup simplifying taxes, payroll, and wealth management for both salaried professionals and enterprises. Our AI-powered solutions (Super Saver for B2C, Dynamic Payroll & Flexi Benefits Plan for B2B) embody our brand archetype of the Sage (clarity, competence) with a touch of the Hero (empowerment, boldness).

We are building a brand that owns the word Clarity in finance and content is at the heart of this mission.

Role Overview

We're seeking a Content Writer who can blend storytelling with financial expertise to:

• Craft engaging CRM content across WhatsApp, email, push notifications, and in-app comms that drives customer engagement, retention, and referrals.
• Write thought leadership pieces (articles, blogs, whitepapers, LinkedIn posts) to position Prosperr.io as a trusted voice for CFOs, HR leaders, and salaried professionals.
• Support performance marketing with ad copies, landing page content, and campaign messaging that convert.

This role requires agility to move between short-form CRM comms and long-form brand-building narratives, always staying consistent with Prosperr.io's brand voice.

Key Responsibilities

CRM & Lifecycle Content

• Develop high-conversion WhatsApp, email, push, and app copy for onboarding, reminders, referrals, and retention journeys.
• Build persona-specific content flows for both salaried professionals and CFOs.
• Collaborate with Growth/CRM teams to optimize subject lines, CTAs, and open/click rates.

Thought Leadership & Brand Content

• Research and draft insightful articles, LinkedIn posts, and whitepapers on tax-tech, payroll innovation, compliance, and employee financial wellness.
• Partner with the CMO for bylined leadership articles and strategic narratives to elevate Prosperr.io's industry voice.
• Ensure content reinforces Prosperr.io's positioning as the Sage (clarity, knowledge) + Hero (empowerment, solutions).

Performance Marketing Copy

• Write crisp, high-impact ad copies (Google, Meta, LinkedIn) that drive CTRs.
• Collaborate with design teams on landing page copy that communicates clarity and maximizes conversions.

Brand Alignment

• Maintain consistency in tone: Competent, Innovative, Sincere, Approachable.
• Translate complex tax/finance concepts into accessible, engaging language.

Preferred Background

• 25 years of content writing experience, preferably in fintech / BFSI / SaaS startups.
• Proven track record of writing lifecycle CRM content (emails, WhatsApp, app notifications) that engages and converts.
• Strong portfolio of thought leadership content (blogs, LinkedIn articles, whitepapers) for B2B audiences.
• Familiarity with financial products (taxes, payroll, compliance, lending, investments).
• Comfort with performance-driven copywriting (ads, landing pages, campaign CTAs).
• Basic exposure to SEO, LinkedIn growth content, and storytelling frameworks.

What We're Looking For a mix of all below

• A CRM content specialist who understands customer journeys and how to keep users engaged.
• A strategic storyteller who can craft thought leadership that elevates Prosperr.io's brand credibility with CFOs, HR heads, and senior professionals.
• Someone who can switch seamlessly between tactical campaign copy and narrative-driven long-form content.

Why Join Us

• Shape the voice of a category-defining fintech brand.
• Work directly with leadership to build impactful narratives for both consumers and CFOs.
• Be part of a funded, fast-growing startup with ambitions to scale globally.