Content Writer

The Role

In this role, youll be writing both long and short-form pieces across the content marketing matrix. Your work will vary from one week to the next, crafting everything from landing pages, blogs, whitepapers, thought leadership pieces, FAQs, brochures, emails, sales decks and everything in between.

Key Responsibilities

- Youll be writing clear marketing copy to promote our products and services across a spectrum of formats which begins with thorough keyword analysis.

- You’ll need to be adept at conducting in-depth research on industry related topics, including data intelligence, financial services, all things fintech, innovation, lending and more!

- When writing, you’ll need to consistently implement SEO best practices to increase traffic to the company websites.

- You will write content to support our sales and partnerships teams, including case studies, sales decks, brochures, testimonials, FAQs and scripts

- You’ll also find yourself writing high-value content such as industry reports, ebooks, whitepapers, user guides and thought leadership for our CEO/other senior leaders

- You’ll assist in creating the day-to-day content marketing required for a business like ours, writing email newsletters, adcopy, social content and landing pages.

- Once you’ve crafted compelling copy, you will need to proofread and edit your work to ensure it meets the high standard we expect as a marketing team.

- You’ll upload your content onto our Content Management System (Wordpress), ensuring its optimised with powerful headlines and imagery to capture the attention of our target audience.

- Research and contribute to the general content marketing plan, identifying customer needs and gaps in our resources to deliver a seamless experience to our users.

Key Skills

• Exceptional writer for both online and offline content
• Strong research skills
• Knowledge of SEO, SEM, and keyword research
• Understanding of SEO optimised content and how to improve rankings on search engines
• Adept at link building
• Experience in developing content strategies
• Proofreading and editing expertise to produce error-free work
• Excellent written and verbal communication skills to work both independently and collaboratively with the rest of the content team
• Experience in creating content that caters to different user personas
• Ability to handle multiple tasks and meet deadlines

Professional Experiences and Qualifications

- Bachelors degree in English, communications, marketing, journalism or a related field.

- Additional qualifications in SEO and marketing preferred

- Proven content management and copywriting experience of 5+ years

- A portfolio of published articles