Content Writer

Overview:

We are seeking a skilled and research-driven Content Writer who can bridge creativity with strategy. The role requires a professional who can research market trends, craft high-quality technical and marketing content, and communicate effectively to both B2B and B2C audiences. The ideal candidate will possess a blend of analytical and creative writing abilities to translate data-driven insights into clear, impactful content.

Key Responsibilities:

1. Conduct comprehensive market research and competitor analysis to understand industry dynamics and audience behavior.

2. Develop technical documents, articles, whitepapers, and reports that simplify complex concepts for target audiences.

3. Write and edit B2B and B2C content for websites, blogs, case studies, brochures, and marketing materials.

4. Collaborate with cross-functional teams including marketing, strategy, and product to ensure content accuracy and alignment with business goals.

5. Perform market analysis to identify emerging opportunities and incorporate insights into content strategy.

6. Ensure all written materials are SEO-friendly, factually accurate, and aligned with brand guidelines.

7. Maintain content consistency across all digital platforms and communication channels.

Required Skills & Qualifications:

1. Bachelor’s degree in English, Journalism, Marketing, Business, or a related field.

2. 1 year+ of proven experience in content writing, technical writing, or market research.

3. Strong understanding of B2B and B2C communication frameworks.

4. Ability to interpret market research data and convert it into meaningful written insights.

5. Excellent command of English grammar, vocabulary, and professional tone.

6. Experience with SEO tools (Ahrefs, SEMrush, Google Trends) and content management systems (WordPress, HubSpot, etc.).

7. Familiarity with digital marketing metrics, keyword optimization, and user engagement analysis.

Preferred Skills:

1. Experience in writing for technology or digital transformation industries.

2. Knowledge of content automation tools, CRM systems, and marketing analytics dashboards.

3. Ability to produce data-backed reports and executive-level insights.

Key Attributes:

1. Strong analytical and critical thinking skills.

2. Detail-oriented with the ability to handle multiple projects.

3. Adaptable to dynamic market trends and evolving brand strategies.

4. Self-motivated, deadline-driven, and team-oriented.

Job Types: Full-time, Fresher

Pay: ₹10,000.00 - ₹35,000.00 per month

Benefits:

• Paid time off

Work Location: In person