Content Writer / Fashion Blogger

Job Title: Content Writer / Fashion Blogger
Company: Fashion TV India Pvt Ltd
Location: Santacruz (West), Mumbai
Experience: 0 3 Years
Job Type: Full Time
Note: Women & Mumbai-based candidates to apply.

Fashion TV is a global leader with over 2 billion viewers across 190+ countries, operating for over 23 years. We are a media powerhouse in luxury fashion and lifestyle, having executed over 150 successful ventures while constantly innovating.

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  Create engaging, original, and fashion-forward content for blogs, articles, social media, and digital publications.



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  Write compelling and trend-driven fashion stories, style guides, and brand features aligned with Fashion TV s luxury tone and global image.



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  Collaborate with photographers, designers, stylists, and social media teams to develop visually appealing and cohesive campaigns.



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  Research fashion trends, industry updates, and influencer activities to produce relevant and timely content.



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  Craft captions, taglines, and creative copies for digital platforms including Instagram, YouTube, and website blogs.



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  Conduct interviews or features with fashion personalities, influencers, and brand collaborators when required.



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  Ensure all content reflects brand consistency, grammatical accuracy, and a sophisticated tone of voice.



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  Optimize blog and web content using SEO techniques to improve visibility and audience reach.



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  Manage editorial calendars and ensure timely publishing of fashion content across platforms.



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  Track engagement metrics and adapt content strategies to enhance reach and performance.

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  Proven experience as a Fashion Blogger, Content Writer, or Copywriter within fashion, media, or lifestyle domains.



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  Strong command over fashion writing, storytelling, and trend-based content creation.



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  Ability to produce creative, crisp, and engaging content for digital and social platforms.



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  Understanding of SEO, keyword research, and online visibility techniques.



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  Familiarity with CMS tools such as WordPress and knowledge of digital publishing best practices.



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  Excellent communication, creativity, and editorial judgment.



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  Up-to-date with global and Indian fashion trends, influencers, and luxury lifestyle content.



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  Ability to work independently and meet deadlines in a dynamic and fast-paced environment.

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  Degree in Fashion Communication, Journalism, Mass Communication, English, or a related field.



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  0 3 years of relevant experience in fashion blogging, writing, or digital content creation.