Content Writer

Company Description

Chinmay Finlease Limited, established in 1996, is a Non-Banking Finance Company (NBFC) registered with the Reserve Bank of India. The company specializes in offering short-term unsecured personal loans and operates through its technology-driven platform, Lenditt, known as India's fastest loan-processing app for young salaried professionals. Chinmay Finlease Limited is committed to providing swift and reliable financial solutions to its growing customer base.

Role Description

This is a full-time on-site role for a Content Writer, located in Ahmedabad. The Content Writer will be responsible for creating and optimizing web content, developing content strategies, conducting in-depth research, and proofreading material to ensure clarity and quality. Day-to-day responsibilities include crafting compelling and engaging content to suit organizational needs and collaborating with the team to align content with the company's objectives.

Key Responsibilities:

Develop clear, engaging, and brand-aligned ad copies, Push Notifications, Scripts, Website and Application Content.

Prepare Social Media Calendars. Write engaging blogs, articles and guest postings. Collaborate with the Social Media team to create cohesive marketing campaigns and other promotional content.

Produce content that drives engagement and conversions. Ensure consistency in tone and brand voice. Conduct research on industry-related topics and create original, SEO-optimized relevant content.

Edit and proofread content to ensure grammatical accuracy, tone consistency, and brand voice.

Requirements:

Bachelor's degree in English, Journalism, or related field. 12 years of experience in copywriting or content creation.

Strong command of English and creative storytelling. Ability to adapt writing style for different audiences and platforms.

Excellent writing, editing, and communication skills.

Understanding of content optimization techniques. Creative thinker with attention to detail and deadlines