Content Writer

We are seeking a talented and experienced Content Writer to join our team and create engaging and high-quality content for our gemstone-focused website. The ideal candidate should have a passion for writing, a deep understanding of SEO best practices, and the ability to create content that resonates with our target audience.

Roles and Responsibilities:

Content Creation:

• Develop engaging, informative, and original content related to gemstones, jewelry, and related topics for blogs, website pages, and social media.
• Write product descriptions, buying guides, and other relevant content to enhance the customer experience.

SEO Optimization:

• Conduct keyword research and incorporate SEO best practices into the content to improve website visibility and ranking.
• Collaborate with the marketing team to plan and execute content strategies aligned with SEO goals.

Research and Analysis:

• Research trends in the gemstone and jewelry industry to produce well-informed and authoritative content.
• Stay updated on competitors' content strategies and identify opportunities for improvement.

Content Management:

• Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
• Work with the design and web development teams to ensure seamless integration of content into the website.

Analytics and Improvement:

• Monitor content performance using analytics tools and suggest improvements to increase engagement and conversion rates.
• Optimize existing content based on performance metrics and audience feedback.

Collaboration:

• Coordinate with the marketing, design, and product teams to create content that supports promotional campaigns and product launches.
• Assist in creating content for email marketing campaigns and newsletters.

Requirements:

• Proven experience as a Content Writer, preferably in the jewelry, fashion, or luxury goods industry.
• Excellent writing, editing, and proofreading skills with attention to detail.
• Strong understanding of SEO principles and familiarity with tools like Google Analytics, SEMrush, or Ahrefs.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Knowledge of gemstones and jewelry terminology will be an added advantage.