Content Writer

Years of Experience : 68 years in content creation and team management

Portfolio is Must - While applying for this position or share your profile directly at [HIDDEN TEXT]

Location - Sakinaka, Andheri

Working Days - Monday to Friday(Hybrid)

Role Overview:

The Content Lead will drive the narrative for brands, leading storytelling across platforms - social, digital, blogs, email, and performance creatives. Youll manage a team of writers and collaborate with creative, design, and performance teams to deliver content that informs, entertains, and converts, while ensuring team efficiency and profitability.

Key Responsibilities

• Develop content strategies aligned with brand objectives and audience insights
• Oversee creation of content calendars, campaign copy, blogs, and long-form content
• Ensure content quality, consistency, and tone across platforms
• Collaborate with design and performance teams to create engaging multimedia content
• Track content performance and optimize based on analytics and learnings
• Stay updated on AI tools for content ideation, SEO optimization, and workflow automation, embedding them into team practices
• Manage and mentor writers and freelancers, driving accountability, timely delivery, and

  profitability of the content function

Skills & Qualifications

• Proven experience in digital content strategy and creation
• Excellent writing, editing, and communication skills
• Understanding of SEO, social media trends, and performance marketing
• Proficiency in

  AI-powered content tools

  (e.g., ChatGPT, Jasper, SurferSEO, Grammarly AI)
• Strong leadership and project management abilities
• Experience managing teams and ensuring profitable, scalable content delivery