Content Strategist / Sr. Content writer

As a Content Strategist / Sr. Content Writer at Techwave, you will play a crucial role in driving sales enablement, crafting compelling marketing content, fostering thought leadership, and building strategic partnerships in the B2B IT consulting and services industry, specifically focusing on SAP and Digital Transformation. Your primary responsibilities will include developing and curating targeted marketing content to support the sales team, designing content strategies to effectively communicate value propositions for SAP and Digital Transformation offerings, and aligning content initiatives with sales goals to accelerate lead conversion. Additionally, you will be expected to author whitepapers, blogs, case studies, and research-based content to position the organization as an industry leader, collaborate with Subject Matter Experts (SMEs) to generate insights on emerging trends and technologies, and represent the brand in external forums and online platforms with thought-provoking content. In terms of content strategy and planning, you will design and execute content calendars aligned with marketing and business objectives, create multi-format content tailored to buyer personas and sales stages, and utilize analytics to measure content performance and continuously optimize strategies. Moreover, you will be responsible for developing content strategies to support and promote strategic partnerships, driving co-branded content initiatives with technology and business partners, ensuring partnership goals are aligned with business strategies through effective storytelling, and crafting analyst-specific presentations, reports, and briefs to build and strengthen relationships with key industry analysts. Key Skills: - Proven experience in content strategy with a focus on B2B IT Consulting and Services - Knowledge of SAP solutions and digital transformation trends - Exceptional storytelling, writing, and editing skills - Strong understanding of sales enablement and content-driven lead nurturing - Experience working with global teams and cross-functional stakeholders - Familiarity with marketing automation tools, SEO principles, and analytics platforms Preferred Skills: - Experience in handling analyst relations and partnership-driven content strategies - Strong understanding of buyer journeys and persona-based content creation If you are a seasoned professional with over 10 years of relevant experience and possess the above-mentioned key skills, we invite you to join our team of dreamers and doers at Techwave and be a part of our journey in revolutionizing digital transformations in the IT industry. Apply now and be a part of our culture of growth and inclusivity!,