Content Strategist -Shopping App

Content Strategist

( Wishlink | Shopping App )

e-commerce and social media

series A round of $7M, led by Fundamentum & Elevation Capital

Exciting Problem

The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way.

Immense Scale

900k users daily

Stellar Team

Wishlink is all about its people. Our business and engineering teams are young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun!

Growth Opportunity

We have grown remarkably in the last 4 months and are doing a monthly GMV of over Rs. 200cr. We are working with over 20,000 content creators and 250+ brands and eCommerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more. 

Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey.

• Brand Voice

You own how Wishlink sounds and shows up across every digital touchpoint. Whether it's a campaign, hero post or a late-night story reply, Wishlink's personality is non-negotiable and distinctly yours to protect and evolve.

• Social Strategy

Design our digital roadmap, anticipation building, creator seeding, community activation, and distribution plays that ensure we arrive at launch day with a mature, engaged audience ready to download the app. 

• Content Calendar & Planning

Ideate and execute dynamic, weekly/monthly content calendars that balance brand storytelling, moment marketing, UGC collaborations, and creator spotlights. Every post should earn its place.

• Copywriting Excellence

From BAU captions to campaign scripts to one-liners that trend, your words should feel like they came from a friend, not a brand. 

• Campaign Conceptualization & Execution

Lead ideation, strategy, and delivery of social-first campaigns anchored to culture, shopping moments, and creator collaborations. You own the journey from ideation to making it live.

Cross-Functional partnerships

Partner seamlessly with design, product, influencer, and marketing teams. Your briefs are clear, your feedback is actionable, and your deadlines are sacred. 

If you are a content creator yourself or have worked closely in the social media space - we like you already :)

• The Strategic Operator

• The Cultural Native

You are fluent in Gen Z/millennial Indian pop culture, the memes, the creators, the platforms, the linguistic shifts. You're not observing trends; you're living them. You know the difference between authentic and cringe, and you have strong opinions about both.

• The Writer

You love to write, tell stories, and understand what makes content scroll-stopping. You get format, pacing, hooks, the unspoken rules of each platform, and know how to create a design brief.

• The Team Player with Backbone

You collaborate fiercely but don't compromise on quality or brand integrity. You push back when you need to, you listen when it matters, and you make the people around you better. You're fun to work with, but you're here to build something real.

• Creator DNA

If you run your own social presence (Instagram, YouTube), share your handle, and we would love to see your taste and community.

• Video Editing Skills

If you can edit reels, shorts, or long-form videos using Inshot, Edits or Capcut, any other tool, show us samples. The ability to turn raw footage into thumb-stopping content is a force multiplier. This is not a deal breaker, but there are cases which arise that demand impromptu execution from anyone in the team, whether its a social media executive or a Brand Manager, no one shy away from it. 

• Influencer or Creator Relationships

If you've worked with creators, negotiated collaborations, or built creator communities, bring examples. These networks are gold.

• Hinglish Mastery

If your copy and captions feel naturally bilingual, that's a massive plus. Show us examples where you've code-switched with cultural nuance and landed the tone perfectly.

We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees.

1. Competitive Salary, Generous ESOPs, and Relocation Bonus
2. Learning & Development Programs with a Dedicated Budget
3. Company sponsored newsletters and books
4. ChatGPT Subscription
5. Regular Team Outings
6. Discounted Health Plans & Gym Memberships 
7. Industry insights on growing your social media if you are a (aspiring) creator

Explore our Creator App: iOS | Android

Explore our Shopping App: iOS | Android

Shaurya Gupta - Founder & CEO

Divyansh Ameta - Founder & COO

Chandan Yadav - Founder & CTO