Posted:None|
Platform:
Work from Office
Full Time
Requirements
7 to 10 years of experience in content strategy and performance planning
Proven ability to translate brand positioning into actionable editorial frameworks that align with business objectives
Expertise in planning long-form and short-form content calendars by mapping keyword intent and funnel stages (TOFU, MOFU, BOFU)
Strong research skills for audience analysis, competitor benchmarking, and content audits using tools like Ahrefs, SEMrush, Google Analytics, and SurferSEO
Experience in building tone and messaging guidelines for consistent brand voice across formats including blogs, websites, ad copy, scripts, and case studies.
Skilled in developing content structures with clear hooks, narrative arcs, and CTAs focused on engagement and conversion
Ability to guide writers and editors through structured review loops, feedback systems, and content templates
Collaborative mindset to work with SEO, Design, and Social Media teams to ensure seamless content integration across channels
Proficiency in monitoring and interpreting performance metrics such as bounce rate, time on page, and conversions to drive continuous optimization
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