Content Strategist

As a Content Strategist at PALSONS DERMA, you will lead the development of content marketing efforts. Your responsibilities will include conducting thorough research on customer personas and consumer trends, creating content specifications, strategizing content pillars, planning the editorial calendar, collaborating with various teams, overseeing writing style, and ensuring content strategy aligns with business objectives. Moreover, you will analyze content marketing strategy and enhance content delivery and promotion. Key Responsibilities: - Perform exhaustive research on customer personas and consumer thoughts - Analyze consumer trends to inform content creation - Develop content specifications tailored to the brand's customer personas - Strategize content pillars and sub pillars - Plan the editorial calendar and content proposition - Collaborate with content management teams, creative teams, and writers - Oversee writing style and tone for all content - Develop content governance guidelines for consistency - Conduct periodic content audits - Track and calculate content ROI - Ensure content strategy meets business objectives - Improve content delivery and promotion - Analyze content marketing strategy effectiveness Qualifications Required: - 4+ years of experience in content marketing, preferably in the beauty or skincare industry - Bachelor's degree in English, Communications, Marketing, or related field - Strong understanding of content marketing principles - Excellent writing, editing, and communication skills - Experience with content management systems and social media scheduling tools - Analytical skills with experience in using analytics tools - Nice to have: Experience with SEO principles and keyword research, knowledge of email marketing automation platforms, certifications in content marketing If you are a talented Content Strategist with a passion for skincare and content marketing, PALSONS DERMA welcomes you to apply for this exciting opportunity by submitting your resume and cover letter to hr@palsonsderma.com with cc to swarup.c@palsonsderma.com.,