Content Strategist (Influence Marketing)

As a Content Strategist specializing in the ecommerce domain, you will play a pivotal role in developing and implementing comprehensive content strategies that enhance customer engagement, drive conversions, and elevate brand visibility across digital platforms within the ecommerce ecosystem. Your responsibilities will encompass various facets of content creation, optimization, and performance analysis to ensure alignment with business objectives and ecommerce goals. Your key responsibilities will include creating content roadmaps for product launches, seasonal campaigns, and promotions, while conducting market research and competitor analysis to identify content opportunities. Collaboration with cross-functional teams such as marketing, product, design, and sales will be essential to ensure content alignment and effectiveness. Your focus on ecommerce-focused content creation will involve crafting compelling product descriptions, category pages, and landing page content that boosts conversions. Additionally, you will be tasked with developing persuasive copy for email marketing campaigns, newsletters, blog posts, buying guides, and social media content tailored for ecommerce platforms. Your expertise will be crucial in creating content that caters to various stages of the sales funnel, from awareness to post-purchase retention. Content optimization and performance analysis will be integral to your role, as you work to implement SEO best practices, optimize product pages for search engines, and analyze content metrics to measure effectiveness and ROI. A/B testing on content elements will be conducted to enhance conversion rates, while monitoring and reporting on content performance using analytics tools will provide insights for continuous improvement. Enhancing customer experience through content development will be a key focus, requiring you to address customer pain points, create comprehensive FAQ sections and help guides, and design strategies for different customer segments. Collaboration with customer service teams will help identify content gaps and opportunities for improvement. Consistency in brand voice and messaging across all content touchpoints will be paramount, necessitating the development and maintenance of content style guides and brand guidelines. Ensuring that all content aligns with brand values and ecommerce positioning, as well as reviewing and editing content created by team members and external contributors, will contribute to maintaining a cohesive brand image. This is a full-time, permanent position with a day shift schedule, requiring in-person work at the designated location.,