Content Strategist (Influence Marketing)

Job Description: Content Strategist - Ecommerce DomainPosition Overview

We are seeking a dynamic and results-driven Content Strategist with specialized expertise in the ecommerce domain to join our growing team. The ideal candidate will be responsible for developing and executing comprehensive content strategies that drive customer engagement, increase conversions, and enhance brand visibility across all digital touchpoints in the ecommerce ecosystem.

Key ResponsibilitiesContent Strategy Development

• Develop and implement comprehensive content strategies aligned with business objectives and ecommerce goals
• Create content roadmaps for product launches, seasonal campaigns, and promotional activities
• Conduct market research and competitor analysis to identify content opportunities and gaps
• Collaborate with cross-functional teams including marketing, product, design, and sales to ensure content alignment

Ecommerce-Focused Content Creation

• Create compelling product descriptions, category pages, and landing page content that drives conversions
• Develop persuasive copy for email marketing campaigns, newsletters, and automated sequences
• Write engaging blog posts, buying guides, and educational content that supports the customer journey
• Craft social media content strategies tailored for ecommerce platforms and shopping behaviors
• Create content for various stages of the sales funnel from awareness to post-purchase retention

Content Optimization & Performance

• Implement SEO best practices to improve organic search visibility and drive qualified traffic
• Optimize product pages and content for search engines while maintaining user experience
• Analyze content performance metrics and KPIs to measure effectiveness and ROI
• Conduct A/B testing on content elements to improve conversion rates
• Monitor and report on content performance using analytics tools

Customer Experience Enhancement

• Develop content that addresses customer pain points and frequently asked questions
• Create comprehensive FAQ sections, help guides, and customer support content
• Design content strategies for different customer segments and personas
• Collaborate with customer service teams to identify content gaps and opportunities

Brand Voice & Consistency

• Maintain consistent brand voice and messaging across all content touchpoints
• Develop and maintain content style guides and brand guidelines
• Ensure all content aligns with brand values and ecommerce positioning
• Review and edit content created by team members and external contributors

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹100,000.00 per month

Schedule:

• Day shift

Work Location: In person