Content Strategist

Job Description

Founded with the vision of becoming the largest e-commerce aggregator in India, over the years, eTrade has successfully established itself as a market leader in the industry and has carved a niche for itself in the e-commerce space. We were recognized among Top 30 for FUTURE READY workplaces by Fortune India in 2024. In 2024, we launched our own brand of Lifestyle consumer products - Dylect ( https://www.dylect.in/ ). Currently, Dylect has an extensive range of products in the Auto and Solar categories with Kitchen Appliances category being the next big launch. Within a short span, Dylect has been able to capture significant market share due to our strong product, brand and operations ecosystems. Job Summary: We are looking for a Content Strategist / Writer who can help us build compelling narratives, boost discoverability, and create engaging communication across every stage of the funnel. Roles and responsibilities: Content Strategy & Planning Build and execute a content roadmap aligned with brand and campaign goals. Strategize content for product launches, seasonal promotions, and brand moments. Collaborate with marketing and product team for cohesive storytelling. SEO & Blog Writing Write long-form articles and SEO-optimized blogs around relevant product use cases, customer pain points, and lifestyle trends. Optimize on-page elements (headings, meta descriptions, keywords) for better search visibility. Campaign & Creative Copywriting Develop TOFU, MOFU, and BOFU content for digital ads, emailers, and landing pages. Craft unique taglines, hooks, and ad copies that convert. Ideate and script short-form videos, product explainers, influencer content, and reels. Develop copies for all e-commerce channels- their infographics and A+ content, website banners Brand & Product Communication Write compelling product descriptions, user guides, and packaging copy. Ensure consistent brand voice across all channels witty, confident and consumer-first. The Ideal Candidate: 5-7 years of content strategy and writing experience (preferably in e-commerce, D2C, or consumer tech). Proven ability to write both short-form and long-form content that performs. Understanding of SEO , digital advertising, and content funnel dynamics. A knack for storytelling and campaign ideation. Strong attention to detail and self-driven ownership of projects. Bonus if you ve worked with tech-driven products or auto/kitchen/electronics brands . Preferred Qualifications: Bachelors degree in English, Journalism, Marketing, or related field Proven experience as a content writer or similar role in advertising agency or a D2C/ E-commerce brand Excellent writing, editing, and proofreading skills Strong research skills and the ability to understand complex topics Familiarity with SEO best practices Creative thinking with a passion for storytelling Attention to detail and ability to meet deadlines Experience with content management systems and basic knowledge of HTML