Content Specialist

About the company

Spire.AI is an AI Copilot for Talent that supports the evolving talent operating model requirements of all Talent stakeholders of future-ready companies that are transforming themselves into Skills-Based Organizations.

The Spire.AI full-stack SaaS solutions are powered by one integrated, adaptive, and transparent domain-intelligent Generative Skills AI Platform to simplify and future-proof the way talent is acquired, deployed, managed, reskilled, grown, and retained. Visit www.spire.ai

Position Overview:

Key Responsibilities:

• Content Development:

  Create high-quality, engaging content specifically designed for demand generation across multiple digital platforms, including blogs, whitepapers, ebooks, infographics, and video scripts

• Business Case Studies:

  Document successful implementations of our solutions to demonstrate real-world impact

• Social Media Content

  : Create engaging posts and visuals for platforms like LinkedIn & Meta, to drive brand visibility, engagement and promote demand generation initiatives

• Performance Analysis:

  Monitor and analyse content performance metrics using analytics tools. Utilize insights to refine content strategies and optimize campaigns for better results.

• Email Campaigns:

  Craft compelling copy for drip emails and targeted campaigns aimed at nurturing leads

• Market Research:

  Stay updated on industry trends, competitor activities, and audience preferences to inform content development and demand generation efforts.

• Paid Content:

  Collaborate with other marketing team members to create targeted ad content for platforms like Google Ads, LinkedIn Ads, and other paid media channels

• Lead Magnets:

  Design content offerings (like, demos / downloadable resources / banner content etc) that encourage potential leads to engage with our brand

• Demand Generation:

  Working closely with the demand generation agencies, providing them the required content and keeping a constant follow-up on leads

• Collaboration:

  Work closely with sales, product, and design teams to align content with customer needs and market trends, ensuring consistency in messaging and branding.

• Performance Analysis:

  Track and analyse content performance metrics, utilizing insights to continuously improve strategies and tactics

• Market Research:

  Stay updated on industry trends, competitor activities, and audience preferences to inform content development and demand generation efforts

Qualifications:

• Bachelors degree in Marketing, Communications, or a related field.

• 2 -6

  years

  of experience in content marketing / demand generation roles
• Proven ability to create compelling content that drives engagement and conversions across various digital formats
• Familiarity with SEO best practices and usage in the content
• Strong project management skills and ability to work collaboratively in a fast-paced environment
• Excellent written and verbal communication skills

What We Offer:

• A dynamic work environment with opportunities for growth and development
• Competitive salary and benefits package
• The chance to be part of an innovative team that is shaping the future of AI in talent management

How to Apply:

If you're passionate about curating content for B2B demand generation, we'd love to hear from you!