Content Specialist

Job Description Overview We re looking for a versatile and strategic Content Specialist to join our Demand Generation team. This role is ideal for a writer with 4-7 years of experience who thrives in a fast-paced, campaign-driven environment and knows how to create content that converts. You ll support pipeline-building efforts by delivering clear, compelling content across multiple formats from long-form assets like whitepapers to short-form ad copy, email campaigns, and video scripts. Your work will help translate campaign ideas into impactful assets tailored to buyer journeys and demand gen goals. If you enjoy crafting messaging that sparks interest and drives action, this role is for you. Key Responsibilities Campaign Content Creation Develop high-impact content to support demand gen campaigns emails, landing pages, blogs, whitepapers, infographics, and more. Turn key campaign themes into clear, benefit-driven content that resonates with prospects across funnel stages. Email Marketing Write persuasive subject lines, crisp body copy, and strong CTAs for outbound and nurture emails. Collaborate with campaign managers to align email content with goals like lead generation, event promotion, and product education. Short-form Copywriting Create concise, engaging copy for paid channels including LinkedIn ads, Google Display Network (GDN), and Google Search ads. Adapt messaging for different stages of the funnel and various personas across industries or roles. Video Scriptwriting Write scripts for explainers, promos, webinars, customer stories, and short-form videos that support brand and demand efforts. Partner with creative teams to visualize storylines and ensure message clarity and flow. Visual Content Support Collaborate with design teams to develop infographics and visual storytelling formats. Stakeholder Collaboration Work closely with campaign managers, product marketing, field marketing, and design to ensure message alignment and brand consistency. Translate product capabilities into prospect-friendly language without losing depth or clarity Help distill complex ideas or product benefits into visually engaging, easy-to-understand content. Qualifications 4-7 years of experience in B2B content marketing, preferably in SaaS, IT, or tech-focused demand gen teams. A strong portfolio that shows range emails, short-form ad copy, vid