Content & Social Media Specialist – B2B Marketing

Job Description

Expected Notice Period: 30 Days Shift: (GMT+05:30) Asia/Kolkata (IST) What do you need for this opportunity? Must have skills required: buffer, Notion, Sprout, B2B, Content Strategy, Social Media Marketing Role Overview We're looking for an experienced Content & Social Media Manager who can build thought leadership, grow social reach, and amplify our voice across platforms. This isn't a D2C or influencer-style role--we need someone with a strong B2B lens, who understands how to build trust and engagement with tech decision-makers (founders, VPs, hiring managers). If you've previously scaled social presence for B2B brands or marketplaces, we want to talk to you. Key Responsibilities Own and scale Uplers' presence on LinkedIn, X (Twitter), YouTube, and other relevant B2B channels. Create platform-specific content that drives engagement, brand recall, and lead interest. Build and execute a content calendar across social media, blogs, email, and leadership handles. Own the content on the website, including all landing pages, blogs, FAQs, and gated assets--ensuring consistency, clarity, and business relevance. Work closely with leadership (especially the CEO/founder) to grow personal brands and drive thought leadership. Use tools and analytics to track performance and continuously optimize based on what works. Repurpose long-form content (blogs, podcasts, reports) into snackable, share-worth content. Requirements 4-6 years of experience in B2B content and social media marketing, ideally for SaaS, tech platforms, or marketplaces. Proven track record of scaling LinkedIn and Twitter/X--organic followers, engagement, and visibility. Strong content instincts: understands hooks, virality, storytelling, and business relevance. Ability to write sharp, clear, and conversational copy for a global audience. Experience managing executive social profiles or driving founder-led content strategies. Comfortable using social media management tools (like Buffer, Sprout, Notion, or native tools).