Content & Social Media Lead

Role Overview

AI-driven Content Lead & Social Media Manager

Roles and Responsibilities

• Lead and execute a comprehensive content strategy across

  websites

  ,

  blogs

  ,

  documentation

  ,

  LinkedIn

  ,

  YouTube

  , and

  other digital platforms

  .
• Shape and maintain the brands tone, voice, and messaging across all channels.
• Collaborate closely with product, engineering, design, marketing, and leadership teams to deliver impactful content and campaigns.
• Envision and craft creative campaigns aligned with key business goals.
• Create

  high-quality

  ,

  original

  ,

  plagiarism-free

  content using

  AI tools

  (ChatGPT, Qwen, GrammarlyGO, etc.).
• Develop long-form and short-form content, including blogs, pillar pages, use cases, case studies, newsletters, guides, and product content.
• Tailor content tone, style, and structure for technical, marketing, editorial, product, and social channels.
• Repurpose long-form content into platform-specific micro-content such as snippets, quotes, hooks, scripts, carousels, and captions.
• Support visual storytelling through

  infographics

  ,

  diagrams

  ,

  videos

  , and

  other creative assets

  .
• Develop print-ready materials, including brochures, flyers, case studies, and event collaterals.
• Conduct deep research on software testing, software development, SaaS tools, technologies, and market trends to produce accurate and insightful content.
• Optimize all content for

  SEO

  through keyword integration, metadata, header optimization, and user-intent alignment.
• Own the company's any

  LinkedIn strategy

  and execution, including planning, content calendar management, and hands-on creation.
• Create thought-leadership posts, storytelling content, employee advocacy content, and carousel posts for LinkedIn.
• Use your personal LinkedIn profile to amplify the companys brand presence.
• Analyze

  LinkedIn analytics

  (impressions, engagement, follower growth, CTR, demographics) to refine strategy and improve outcomes.
• Stay updated on LinkedIn algorithms, trending formats, content patterns, and platform best practices.
• Manage brand presence across

  YouTube, Twitter/X, Instagram, Facebook,

  and other key platforms.
• Build and execute a multi-channel social media strategy focused on brand visibility, engagement, and lead generation.
• Adapt core content into platform-specific formats suitable for various social platforms.
• Track social media trends, competitor activity, hashtags, and platform algorithm changes to keep content relevant.
• Develop the YouTube strategy, including themes, content positioning, scripts, and audience targeting.
• Create compelling,

  SEO-friendly video scripts

  and structured content outlines for YouTube.
• Understand and apply YouTube

  analytics

  ,

  retention insights

  , and

  engagement behavior

  to improve video performance.
• Collaborate with design/video teams for thumbnails, storytelling enhancements, and production improvements.
• Evaluate the performance of content campaigns across all platforms and identify high-performing formats and audience preferences.
• Provide monthly performance reports with insights, learnings, and recommendations for continuous improvement.

Requirements

• Bachelor's degree in a relevant technical or communication field.

• 3 - 5 years of professional experience

  in content leadership, technical writing, social media management, or a hybrid creative role.
• Strong experience in the software testing, software development, or SaaS industry.
• Proven ability to quickly grasp complex technical concepts and simplify them for diverse audiences.
• Experience creating documentation, tutorials, and technical marketing content.
• Strong understanding of

  LinkedIn strategy (primary)

  and competent knowledge of other platforms (secondary).
• Proficient in using AI tools for content creation and ideation.
• Excellent written and verbal communication skills with impeccable attention to detail.
• Experience working with engineering, design, marketing, and leadership teams.
• Analytical mindset with the ability to read platform metrics and derive actionable insights.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines consistently.
• A strong personal presence on LinkedIn is an added advantage.

HR Contact