Content Marketing Specialist

Job Description

Job Title Content Marketing Specialist Company ABACUS Consultants Job Location Jaipur , ( Mumbai / Bangalore / Hyd / Chennai- Remote) Skills Set Content Marketing Specialist Experience Experience between 2 and 5 years. Salary (annum) Salary range between 400000 to 800000 Job Description Position Overview: The Content Marketing Specialist will develop, execute, and optimize content strategies to enhance our brand's online presence and drive engagement. This role requires a creative and analytical thinker who can produce high-quality content across various platforms and formats, including blog posts, social media, email campaigns, and more. Key Responsibilities: Content Strategy: Develop and implement content strategies that align with the company?s marketing goals and target audience, focusing on driving engagement, brand awareness, and lead generation. Content Creation: Produce a wide range of content, including blog posts, articles, whitepapers, case studies, social media posts, email newsletters, and more, ensuring all content is on-brand and optimized for SEO. Editorial Calendar Management: Manage the content calendar to ensure timely production and publication of content across all channels. SEO & Analytics: Optimize content for search engines and monitor the performance of content through analytics tools, making data-driven adjustments to improve reach and engagement. Collaboration: Work closely with other teams to provide content support, ensure it is consistent with brand messaging, and support broader marketing initiatives. Research & Trends: Stay up-to-date with industry trends, emerging platforms, and competitive landscape to continually refine and improve content strategies. Qualifications: - Bachelor?s degree in Communications, Journalism, or a related field. - 2 years of experience in content marketing, copywriting, or a related role, with a strong portfolio of published content. - Excellent writing, editing, and proofreading skills with a keen eye for detail. - Strong understanding of content marketing principles, SEO best practices, and digital marketing. - Experience using content management systems (CMS) and marketing tools such as Google Analytics, SEMrush, and social media management platforms. - Ability to work collaboratively and independently in a fast-paced environment. - Strong organizational skills and the ability to manage multiple projects simultaneously. Preferred Skills: - Experience in the Recruitment / Talent Acquistions / HR services industry. - Familiarity with organic and paid content promotion strategies. Special Note Position Title: Content Marketing Specialist Location: Jaipur , Mumbai (Remote) Department: Marketing & Communications Reports To: Business Head Bachelors degree in Communications, Journalism, or a related field. Familiarity with organic and paid content promotion strategies.