Content Marketing Specialist

Job Description

Were Hiring: Content Marketing Specialist (46 Years Experience) Location: Hybrid/Pune (Pune Preferred) Team: Marketing | Reports to: VP Growth & Customer Success Who We Are At Infysion , were building a modern digital services firm that helps mid-sized global companies modernize legacy systems , operationalize data , and launch scalable digital platforms . We work with industries like Manufacturing, Energy, and Engineering Services , primarily across the US, and specialize in Cloud, AI/ML, Data, and Product Engineering. Were now building a lean and agile Inbound Marketing Team and were hiring a Content Marketing Specialist who brings both storytelling and visual creativity to the table. The Role Were looking for a content-first creative who can own the end-to-end content lifecycle from strategy and storytelling to execution and promotion. This role isnt siloed. Youll be the voice and visual storyteller for the brand writing sharp copy, designing eye-catching social creatives, and even producing basic video snippets or carousels that drive engagement and brand presence. Youll shape narratives that speak to CXOs, VPs, and decision-makers in the tech services. What Youll Own Content Creation : Blogs, case studies, landing pages, emailers, thought-leadership articles, internal comms, and sales assets. Social Media & Campaigns : Write and design compelling posts, carousels, and promotional content across LinkedIn and other channels. Design Support : Use tools like Canva to create quick-turnaround visual assets (no heavy design dependencies). Video & Repurposing : Create short video clips, screen-recorded explainers, or text-based reels from existing content (Lumen5, Canva, CapCut, etc.). Content Calendar : Plan, schedule, and maintain content aligned with marketing campaigns and SEO priorities. Cross-Functional Collab : Work with Sales, Presales, Design, and Leadership to deliver content that moves the needle. Brand Consistency : Uphold visual and messaging consistency across web, social, email, and internal communications. Performance-Driven : Use insights from SEO/Growth team to optimize content reach, relevance, and results. What You Bring 46 years of B2B/Tech/IT content experience, with a strong writing portfolio Demonstrated experience writing for global audiences (US, UK, ANZ) Solid design instinct with hands-on skills in Canva, Figma, or similar tools Ability to create and adapt content across multiple formats static, carousel, video Strong grasp of content strategy, SEO, and buyer journey alignment Bonus: Familiarity with tools like Lumen5, CapCut, Notion, or Descript You Are A creative storyteller with design flair not just a copywriter A one-person content engine who thrives in fast-moving, lean teams Someone who enjoys seeing their content go live, get engagement, and drive impact Comfortable wearing multiple hats across writing, visual design, and content distribution