Content Marketing Specialist

Job Description

Job Summary: - We are looking for a creative and results-driven Content Marketing Specialist to join our team. - The ideal candidate should have a strong background in content marketing within a marketing agency, a proven track record in technical blog writing, and expertise in social media management. - The candidate must have exposure to industries such as Vaping, Jewelry, Fuel Stations, Nicotine Toothpicks and Cigars, along with experience in dealing with US-based clients. - You will be responsible for crafting compelling content strategies, executing email marketing campaigns and optimizing content calendars to enhance brand visibility and engagement. Key Responsibilities: - Develop and execute content marketing strategies to drive engagement, lead generation and brand awareness. - Create high-quality, informative and engaging content, including technical blogs, articles, case studies, whitepapers, and more, specifically tailored to Vaping, Jewelry, Fuel Stations, Nicotine Toothpicks and Cigar industries. - Manage and optimize social media platforms to increase audience reach and interaction. - Plan, develop, and implement email marketing campaigns to nurture leads and enhance customer engagement. - Collaborate with cross-functional teams to create a cohesive content strategy aligned with business goals. - Monitor content performance metrics, analyze data and modify strategies accordingly to improve effectiveness. - Maintain and update the content calendar to ensure consistency in messaging and timely content distribution. - Ensure content aligns with SEO best practices to improve visibility and organic traffic. - Stay updated with industry trends, competitors and emerging content marketing techniques. Required Qualifications & Skills: Experience: - 2-3 years in content marketing within a marketing agency, with direct exposure to Vaping, Jewelry, Fuel Stations, Nicotine Toothpicks and Cigar industries. Technical Writing: - Proven expertise in technical blog writing and content creation. Email Marketing: - Hands-on experience in planning and executing email campaigns. Social Media Management: - Strong skills in handling and optimizing social media channels. Copywriting: - Excellence in developing persuasive and engaging copy for various content formats. Analytical Skills: - Ability to analyze content performance and make data-driven improvements. Content Calendar Management: - Experience in planning and maintaining content schedules. SEO Knowledge: - Understanding of SEO best practices to enhance content reach and effectiveness. US Market Experience: - Experience in dealing with US-based clients and understanding market-specific content needs. Adaptability: - Ability to modify and refine content strategies based on evolving market needs. Preferred Qualifications: - Experience with marketing automation tools and content management systems. - Knowledge of graphic design or basic video editing is a plus. - Familiarity with B2B and SaaS content marketing strategies. Why Join Us? - Opportunity to work in a dynamic and creative environment. - Exposure to industry-leading content marketing strategies. - Career growth opportunities and professional development. - Collaborative team culture with a focus on innovation. If you are a passionate content marketer with a knack for storytelling and strategy, we'd love to hear from you! Apply now to be a part of our growing team.