Content Manager – Sustainable Textiles & Fashion

About Shrekahnth

Founded in 2009 in Dubai, Shrekahnth is a luxury fashion brand dedicated to sustainability and ethical partnerships with indigenous artisans. By integrating modern technology with traditional skills in natural dyeing and handwoven textiles, Shrekahnth preserves and evolves age-old crafts. The brand promotes responsible fashion by using eco-friendly materials and processes, supporting local communities, and producing exquisite luxury fashion collections that resonate globally. Our collections are made from natural yarns dyed using plant-based dyes sourced from indigenous communities in India and West African countries such as Benin, Nigeria, and Ghana.

Key Responsibilities

• Develop and execute content strategies for ongoing and upcoming projects related to

  silk, cotton, handlooms, and natural dye clusters in different parts of India.

• Collaborate with creative teams to produce photo/video shoots, artisan interviews, behind-the-scenes process content, and educational blogs.
• Coordinate with textile researchers, dye artisans, and local producers to gather authentic stories and documentation.
• Manage publishing across

  Instagram, Facebook, LinkedIn, Pinterest, X, YouTube

  , and the brand’s blog.
• Plan and maintain a lean editorial calendar (2–3 posts/week across platforms) with repurposed content strategies.
• Lead visual and written storytelling that aligns with Shrekahnth’s voice — natural, human, and rooted in heritage.
• Oversee content delivery timelines, file organization, metadata tagging, and digital archiving.
• Monitor engagement and performance, and adapt content formats accordingly.

Qualifications

• Content creation, editing, and publishing skills.
• Experience in developing content strategies and conducting research.
• Ability to collaborate effectively with designers, artisans, and marketing teams.
• Strong understanding of sustainable fashion and textiles.
• Excellent written and verbal communication skills.
• Ability to travel around in India.
• Bachelor's degree in Fashion, Journalism, Communications, or related field.
• Experience in the fashion industry is a must.