Content Manager – Sustainable Textiles & Fashion
About Shrekahnth Founded in 2009 in Dubai, Shrekahnth is a luxury fashion brand dedicated to sustainability and ethical partnerships with indigenous artisans. By integrating modern technology with traditional skills in natural dyeing and handwoven textiles, Shrekahnth preserves and evolves age-old crafts. The brand promotes responsible fashion by using eco-friendly materials and processes, supporting local communities, and producing exquisite luxury fashion collections that resonate globally. Our collections are made from natural yarns dyed using plant-based dyes sourced from indigenous communities in India and West African countries such as Benin, Nigeria, and Ghana. Key Responsibilities Develop and execute content strategies for ongoing and upcoming projects related to silk, cotton, handlooms, and natural dye clusters in different parts of India. Collaborate with creative teams to produce photo/video shoots, artisan interviews, behind-the-scenes process content, and educational blogs. Coordinate with textile researchers, dye artisans, and local producers to gather authentic stories and documentation. Manage publishing across Instagram, Facebook, LinkedIn, Pinterest, X, YouTube , and the brand’s blog. Plan and maintain a lean editorial calendar (2–3 posts/week across platforms) with repurposed content strategies. Lead visual and written storytelling that aligns with Shrekahnth’s voice — natural, human, and rooted in heritage. Oversee content delivery timelines, file organization, metadata tagging, and digital archiving. Monitor engagement and performance, and adapt content formats accordingly. Qualifications Content creation, editing, and publishing skills. Experience in developing content strategies and conducting research. Ability to collaborate effectively with designers, artisans, and marketing teams. Strong understanding of sustainable fashion and textiles. Excellent written and verbal communication skills. Ability to travel around in India. Bachelor's degree in Fashion, Journalism, Communications, or related field. Experience in the fashion industry is a must.
