Content Ideation

Position:

Introduction on the Group

We are India's Most Diversified Media Company in Fastest Growing Media Market. The Company has a strong Heritage and we possess a strong presence in Magazines, Television and Internet domains. Our brands like CNBC, Forbes and Moneycontrol are market leaders in their respective segments.

The Company has over 7,000 employees across all major cities in India and has been consistently managed to stay ahead of the growth curve of the industry.

Key Responsibilities:

• Ideate and help develop large-scale content IPs with great consumer traction that will have the legs and stamina to run across multiple formats and platforms and run over a span of many months.
• Help break the ideas into detailed actionable activities with organic exposure for the brands and with amplification legs where possible, throughout not taking away from the consumer experience
• Support the revenue teams, in selling these initiatives as the go-to ‘creative expert’

Skills and Experience Required:

• Strong creative ‘big picture’ ideation capabilities on factual and entertainment content, across audio-visual formats and platforms
• Ability to identify, curate and judge ideas and effective content / creative work
• Understanding of the working of traditional and new age media formats and platforms will be very helpful
• Understanding of basic brand management principles will be helpful
• Hands-on exposure to and active consumption of digital content and social media platforms will be a huge strength
• 2 to 12 years of overall experience with at least 4 years in a TV channel (ideally non-fiction) / advertising / digital agency/content studio / brand solutions team / any other media and entertainment company

Location: Mumbai/Noida/Bangalore

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