Content Executive

Role Overview:

Content Executive

Key Responsibilities:

• Plan and prepare for shoots (locations, outfits, accessories, themes)
• Pair garments and ensure logical looks for styling
• Assist in visual composition, ensuring brand aesthetic is followed
• Oversee shoot execution to spot any issues (fabric stains, wrong poses, lighting)
• Ensure timely delivery of shoot-ready items

Content Execution

• Assist in creating visual and written content for social media (Instagram, Facebook)
• Coordinate with graphic/video teams to develop engaging reels and stories
• Research trends and apply them to content ideation
• Handle content scheduling and posting on platforms

Website Content Maintenance

• Upload banners and front images that align with campaign goals
• Assist with basic copy updates (product names, descriptions)
• Coordinate image selections that resonate with platform norms.

Operational & Coordination Tasks

• Maintain shoot checklists, mood boards, and visual guides
• Follow up with vendors/agencies for assigned tasks
• Assist in preparing reports on shoot outcomes, content delivery status

Requirements:

• 1–3 years of experience in fashion, lifestyle, or e-commerce marketing
• Strong eye for visual detail and styling
• Comfortable with Canva, Google Sheets, and Instagram tools
• Highly organized, reliable, and a proactive communicator
• Ability to work in a fast-paced, multitasking environment

Bonus Skills (Not mandatory, but preferred):

• Basic Photoshop or Lightroom knowledge
• Experience working with D2C brands
• Knowledge of platform-specific creative guidelines (Amazon/Myntra/Instagram)

What Success Looks Like in 3 Months:

• Shoots run on time with fewer quality issues
• Content is posted as per schedule, with minimal follow-ups
• Execution is smoother, requiring less back-and-forth from the lead
• Shows initiative in pre-empting issues before they escalate

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