Content Creator

4 years

0 Lacs

Posted:2 weeks ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About Beco

Beco is a rapidly growing, sustainable consumer goods brand in India, dedicated to providing eco-friendly products for environmentally conscious consumers. We focus on innovation and data-driven strategies to fuel our growth in the Indian market.

Role Overview

We’re looking for a sharp, witty, camera-friendly, trend-savvy

Brand Content Creator

to join our team full-time. Someone who understands internet language, and knows how to make content that connects with product integration.

Key Responsibilities

  • Own & execute the monthly content calendar across platforms (Instagram, YouTube Shorts, etc.), tailored for platform-native behavior and trends.
  • Be the face of the brand in content — create content IPs, reels, UGC-style skits, behind-the-scenes stories, and relatable everyday narratives.
  • Create original content — reels, short videos. Your voice is the brand’s voice.
  • Shoot with real people, on real locations — think public reactions, street-style challenges, real-user demos, vox pops, or relatable slice-of-life skits.
  • Work closely with design, marketing & product teams to translate brand goals into content that connects and converts.
  • coordinate with editors. You should know what cuts, hooks, and pacing work.
  • Stay on top of trends, memes, audio, and formats — and act fast. Timing is everything.
  • Track content performance, identify what’s working (or not), and constantly evolve content based on insights.
  • Pitch and execute new content series — from trend-led moments to evergreen IPs.

Requirements

  • 2–4 years of proven experience in content creation, preferably in consumer/D2C or lifestyle brands.
  • Strong understanding of Instagram, Twitter, YouTube Shorts.
  • Excellent writing and storytelling skills with a flair for humor and relatability.
  • Basic video shooting/editing and design skills (Canva, CapCut, or Adobe Suite).
  • A knack for understanding what works across different platforms and why.

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Beco
Beco

Consumer Goods / Sustainability

N/A

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