Content Creation Executive

Location:

About the Role

We are looking for a  Fitness Content Creator  who lives and breathes health & fitness, thrives on trends, and knows how to create thumb-stopping content. Youll be the face and brain behind some of our most engaging content.  If youre confident on camera, passionate about fitness, brimming with fresh ideas, and have a knack for catching trends before they go viral - this role is for you.

Key Responsibilities

• Stay ahead of social media trends and adapt them to our brand voice.
• Ideate, script, and create engaging content (including Reels, posts, stories, X and YouTube Shorts) that resonates with fitness enthusiasts.
• Be confident in front of the camera to shoot relatable, authentic, and energetic content.
• Collaborate with the marketing team to execute content calendars and campaigns.
• Engage with the online community, respond to comments/messages, and drive organic conversations.
• Track performance metrics and optimise content based on analytics.
• Experiment with unique ideas that blend fitness knowledge with entertainment value.

What Makes You a Great Fit

• Passionate about 

  fitness, health, and wellness

   with good knowledge of workouts, nutrition, and supplements.
• Strong camera presence - confident, authentic, and engaging.
• Solid grasp of 

  trending formats, memes, and social-first storytelling

  .
• A 

  creative thinker

   who can turn ideas into high-performing content.
• Good physique and an active lifestyle that aligns with HealthKarts values.
• Prior experience in social media content creation (brand/agency/personal) is a plus.

Why Join HealthKart?

• Be part of 

  India’s leading health & fitness platform

  .
• A chance to merge your 

  fitness passion with your creative career

  .
• Dynamic work environment with creative freedom and growth opportunities.
• Work with a team that’s building the future of fitness in India.