Content and Copy writer

Content Strategy & Planning Develop and execute a content strategy aligned with brand positioning and business goals Plan monthly and quarterly content calendars for website, blogs, social media, and campaigns Collaborate with cross-functional teams (marketing, sales, design, product) to identify content opportunities Copywriting & Content Creation Write, edit, and proofread clear, concise, and engaging content for Website & landing pages Social media (LinkedIn, Instagram, Facebook, YouTube, Twitter/X) Email campaigns & newsletters Product descriptions, brochures, and catalogues Ad campaigns (Google, Meta, Print, and OOH) Create compelling narratives that resonate with B2C and B2B audiences in the solar energy industry SEO & Digital Optimization Research keywords and integrate SEO best practices into blogs and web content Optimize website content for organic reach and ranking Track content performance through analytics tools (Google Analytics, Search Console, SEMrush) Brand Communication & Tone Maintain a consistent brand voice and tone across all content platforms Ensure all content aligns with Loom Solars mission of clean, green, and sustainable energy innovation Write persuasive ad copies that drive conversions and sales Team & Collaboration Supervise and mentor junior writers, freelancers, and creative contributors Coordinate with the design and digital marketing teams for campaign execution Manage external content vendors or agencies if required Requirements Key Skills & Competencies Excellent command of English written and verbal communication Strong storytelling and creative writing abilities Expertise in SEO writing, keyword research, and content analytics Hands-on experience with social media content strategy Knowledge of digital marketing, paid ads, and branding Time management, attention to detail, and multitasking abilities Proficiency with tools like Google Docs, Grammarly, Canva, WordPress, Zoho, SEMrush, and ChatGPT (or similar AI tools) Educational Qualification Bachelors or Masters Degree in English, Journalism, Mass Communication, Marketing, or related field Experience Required 58 years of experience in content writing, copywriting, or brand communication Prior experience in renewable energy, e-commerce, or technology sectors preferred Proven portfolio of written content, ad copies, or campaigns Key Performance Indicators (KPIs) Website traffic growth and engagement rate SEO ranking improvements and keyword performance Campaign conversion rates (CTR, CVR) Social media engagement and follower growth Brand tone consistency and quality score in content audits Employment Type Full-time | Work Mode On-site Salary Range As per industry standards (Negotiable for deserving candidates) Keywords For ATS Optimization Content writing, Copywriting, SEO, Content marketing, Digital marketing, Social media strategy, Branding, Storytelling, Blog writing, Website content, Email marketing, Advertising copy, Renewable energy, Solar industry, Content manager, Creative writing, Loom Solar careers