Consumer Insights Consultant

As a Consultant in the Digital Insights Delivery team, you will play a crucial role in uncovering trends, decoding consumer conversations, and translating data into actionable insights for various industries. Your responsibilities will include managing digital and social media reports, interpreting conversation data, drafting insightful narratives, validating outputs, collaborating with stakeholders, and engaging in strategic discussions to optimize insights value. Key Responsibilities: - Manage delivery of recurring digital and social media reports focusing on consumer behavior and content trends. - Interpret conversation data to derive meaningful insights about consumer needs, sentiment, and preferences. - Draft structured, insight-rich narratives aligned with business goals and audience priorities. - Validate tagging, queries, and data outputs completed by junior team members. - Collaborate with internal stakeholders to enhance frameworks, dashboards, and storytelling approaches. - Participate in strategic discussions to maximize insights" value across brand teams. - Assist with metadata tagging, taxonomy validation, and dataset curation as required. - Support ad hoc research or POC requests with relevant consumer/contextual analysis. Qualifications Required: - 2-4 years of experience in digital analytics, social media intelligence, or consumer insights. - Hands-on experience with at least one social listening tool like Sprinklr, Talkwalker, Meltwater, Brandwatch, or similar. - Strong understanding of KPIs such as engagement, sentiment, share of voice, and content formats. - Demonstrated ability in storytelling using PowerPoint and Excel-based dashboards. - Knowledge of digital consumer behavior, audience segmentation, and content performance metrics. - Excellent written and verbal communication skills, particularly in a business reporting context. - Detail-oriented, self-driven, and organized under tight timelines. Good to Have: - Experience in Boolean query writing. - Exposure to entertainment, sports, fashion, QSR, or lifestyle categories. - Familiarity with platform metadata, brand taxonomy, or post tagging frameworks. Join us to: - Work on high-impact insight reports that shape marketing and content strategies for top global brands. - Collaborate with a dynamic team blending creativity and analytics. - Gain exposure to various categories and digital KPIs. - Be part of a transparent, growth-focused environment where your input is valued.,