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Connected Marketing Operations - Senior Associate

Connected Marketing Operations - Senior Associate

Capgemini

2 - 4 years

10 - 14 Lacs

mumbai

Posted:6 hours ago| Platform:

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Skills Required

project management asset management cms content management sql digital marketing branding power bi business development artificial intelligence sales marketing tableau marketing campaigns campaigns lead generation atl btl marketing operations

Work Mode

Work from Office

Job Type

Full Time

Job Description

Your Role

DAM System Management:Manage and optimize theDigital Asset Management (DAM) system, ensuring efficient and accurate organization, storage, and retrieval of digital assets, including images, videos, documents, and other marketing materials.

Asset Organization & Metadata Management:Ensure that all assets are accurately categorized, tagged, and indexed according to metadata standards, enabling easy searchability and retrieval across marketing platforms.

Cross-Functional Collaboration:Work closely with marketing, creative, IT, and product teams to ensure that digital assets are accessible, accurate, and optimized for global marketing campaigns.

Asset Lifecycle Management:Oversee the full lifecycle of digital assets, from creation and storage to archiving and deprecation, ensuring that assets remain up-to-date and relevant.

Workflow Optimization:Identify opportunities to streamline digital asset management workflows, improve system functionality, and enhance user experience across teams.

DAM Governance & Compliance:Enforce governance standards and best practices for metadata management, asset storage, and usage across the organization. Ensure that assets meet compliance requirements and align with internal policies.

User Support & Training:Provide guidance and training to internal teams on how to effectively use the DAM system, including asset retrieval, upload processes, and metadata tagging best practices.

Data Integration & Reporting:Ensure smooth integration of DAM data with other marketing and business systems. Create reports and dashboards to track asset usage, system performance, and data quality metrics.

Issue Resolution & Troubleshooting:Act as a subject matter expert to troubleshoot and resolve issues related to asset management, accessibility, or metadata.

Your Profile

Experience:2-4 years of experience inDigital Asset Management (DAM), content management, or a related field, with a focus on managing and optimizing digital marketing assets.

DAM System Expertise:Strong experience with DAM systems (e.g., Widen, Bynder, Adobe Experience Manager) and related technologies. Familiarity with metadata standards and asset organization best practices.

Cross-Functional Collaboration:Proven ability to collaborate effectively with cross-functional teams, including marketing, creative, IT, and product teams, to ensure that digital assets meet business needs.

Project Management
Skills:

Strong organizational and project management skills, with the ability to prioritize and manage multiple initiatives in a fast-paced, deadline-driven environment.

Attention to Detail:Exceptional attention to detail, particularly with regard to metadata tagging, asset categorization, and ensuring data accuracy across platforms.

Technical Proficiency:Knowledge of content management systems (CMS), reporting tools (Excel, Power BI, Tableau), and basic understanding of SQL or similar query languages for data integration and reporting.

Problem-Solving:Excellent problem-solving skills to identify and resolve issues related to digital asset management systems, workflows, and data quality.

EducationBachelors degree in Marketing, Business Administration, Information Technology, or a related field (or equivalent experience).

At Capgemini, you can work oncutting-edge projects in tech and engineering with industry leaders or createsolutions to overcome societal and environmental challenges.

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Connected Marketing Operations - Senior Associate