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Connected Marketing Operations - Senior Associate

Connected Marketing Operations - Senior Associate

Capgemini

2 - 4 years

0 Lacs

mumbai maharashtra india

Posted:4 days ago| Platform: Foundit logo

Apply

Skills Required

bynder widen metadata standards

Work Mode

On-site

Job Type

Full Time

Job Description

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you'd like, where you'll be supported and inspired by a collaborative community of colleagues around the world, and where you'll be able to reimagine what's possible. Join us and help the world's leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

Your Role

DAM System Management:Manage and optimize theDigital Asset Management (DAM) system, ensuring efficient and accurate organization, storage, and retrieval of digital assets, including images, videos, documents, and other marketing materials.
Asset Organization & Metadata Management:Ensure that all assets are accurately categorized, tagged, and indexed according to metadata standards, enabling easy searchability and retrieval across marketing platforms.
Cross-Functional Collaboration:Work closely with marketing, creative, IT, and product teams to ensure that digital assets are accessible, accurate, and optimized for global marketing campaigns.
Asset Lifecycle Management:Oversee the full lifecycle of digital assets, from creation and storage to archiving and deprecation, ensuring that assets remain up-to-date and relevant.
Workflow Optimization:Identify opportunities to streamline digital asset management workflows, improve system functionality, and enhance user experience across teams.
DAM Governance & Compliance:Enforce governance standards and best practices for metadata management, asset storage, and usage across the organization. Ensure that assets meet compliance requirements and align with internal policies.
User Support & Training:Provide guidance and training to internal teams on how to effectively use the DAM system, including asset retrieval, upload processes, and metadata tagging best practices.
Data Integration & Reporting:Ensure smooth integration of DAM data with other marketing and business systems. Create reports and dashboards to track asset usage, system performance, and data quality metrics.
Issue Resolution & Troubleshooting:Act as a subject matter expert to troubleshoot and resolve issues related to asset management, accessibility, or metadata.

Your Profile

Experience:2-4 years of experience inDigital Asset Management (DAM), content management, or a related field, with a focus on managing and optimizing digital marketing assets.
DAM System Expertise:Strong experience with DAM systems (e.g., Widen, Bynder, Adobe Experience Manager) and related technologies. Familiarity with metadata standards and asset organization best practices.
Cross-Functional Collaboration:Proven ability to collaborate effectively with cross-functional teams, including marketing, creative, IT, and product teams, to ensure that digital assets meet business needs.
Project Management Skills:Strong organizational and project management skills, with the ability to prioritize and manage multiple initiatives in a fast-paced, deadline-driven environment.
Attention to Detail:Exceptional attention to detail, particularly with regard to metadata tagging, asset categorization, and ensuring data accuracy across platforms.
Technical Proficiency:Knowledge of content management systems (CMS), reporting tools (Excel, Power BI, Tableau), and basic understanding of SQL or similar query languages for data integration and reporting.
Problem-Solving:Excellent problem-solving skills to identify and resolve issues related to digital asset management systems, workflows, and data quality.
Education: Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field (or equivalent experience).

At Capgemini, you can work oncutting-edge projects in tech and engineering with industry leaders or createsolutions to overcome societal and environmental challenges.

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.

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Connected Marketing Operations - Senior Associate