Community Manager (PR & Engagement)

Job Title: Community Manager (PR & Engagement)

Type:

Role Summary:

Owns end-to-end community engagement across online and offline platforms. Responsible for growing, activating, and nurturing interest-based communities that build brand loyalty, drive participation, and support indirect conversions.

Detailed Responsibilities:

Community Building & Management

• Create, grow, and manage interest-based community groups (in-App, WhatsApp, social).
  
• Segment users by category, life stage, and interests for targeted engagement.
  
• Maintain active communication, ensuring regular touchpoints with members.
  
• Monitor group dynamics, resolve conflicts, and ensure a positive environment.
  

Engagement & Content Activation

• Design weekly/monthly engagement plans : polls, reels, photo-sharing challenges, contests, Q&A sessions.
  
• Moderate discussions and encourage member participation through conversations.
  
• Curate user-generated content for cross-platform visibility (social, in-App).
  
• Collaborate with design/marketing for creative content ideas.
  

Influencer & Brand Advocacy

• Identify active community members and create brand advocates within the community to boost reach and trust.
  
• Support influencer-led campaigns and event promotions.
  

Communication & Information Flow

• Share timely updates on offers, events, launches, and content drops.
  
• Maintain brand tone and uniformity in messaging across all channels.
  
• Use CRM or dashboards to track participation and engagement rates.
  

Feedback & Insights

• Gather feedback on features, user experience, and engagement drivers.
  
• Share insights with category, product, and marketing teams for improvements.
  
• Track and report engagement metrics : active users, conversions, retention.
  

Sales Support & Conversions

• Nurture warm leads emerging from community conversations.
  
• Collaborate with the category & sales teams to support indirect sales goals, promote category SKUs within community groups.
  
• Encourage participation in brand activities and referrals.
  

Key Requirements:

• 1–3 years’ experience in community management, PR, or influencer marketing.
  
• Strong written and verbal communication (English & Hindi; Marathi preferred).
  
• Good understanding of lifestyle, travel, and wellness communities.
  
• Skilled in engagement planning and online moderation.
  
• Organized, proactive, and responsive with a strong sense of ownership.