Communications Manager, India

Organisational Context

The British Tourist Authority (BTA) is the national tourism agency and a non-departmental public body funded by the Department for Culture, Media & Sport (DCMS) and trades under the name of VisitBritain/VisitEngland (VB/VE).

We are a global organisation with a diverse culture and over 280 employees based across 16 different countries.

Our purpose is to drive a thriving tourism industry, creating economic prosperity across Britain. VisitBritain, as the official tourist board for England, Scotland, and Wales, is responsible for marketing Great Britain worldwide to prospective travellers.

VisitEngland (VE) plays a unique role in developing English tourism through supporting business growth and informing industry with statutory research and insights, and engagement activities through events and communications.

VB/VE also plays a unique role in building England’s tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing Britain’s visitor economy.

Serving as the national tourism board, VisitBritain is responsible for targeting international visitors to boost overseas visits and spend in the UK.

Our organisational values have been collaboratively crafted with colleagues across various divisions and geographical locations. They give us a fresh sense of direction and inspire us to drive transformative change within our organisation.

As one global team, we work together with Passion, in Partnership and at Pace:

• with Passion - fuelled by our enthusiasm and positivity to deliver excellent results.
• in Partnership – empowered to work with partners towards a greater aim beyond our own.
• at Pace – delivering innovation through agility, boldness, and bravery to take calculated risk.

Main purpose of the role

Based in our India office, currently on a hybrid remote working schedule, this position plays an important role in developing and executing the India Communications plan, including supporting communications across all owned, earned, and paid channels, to ultimately increase visits to England, Scotland and Wales.

Based in our Mumbai/Delhi office, the Communications Manager, India will have the role of working closely with both teams in Mumbai and Delhi.

Please refer to the job description for more detail.

Important Information

In order to apply for this vacancy, you must complete personal statement section of the application form on our recruitment system highlighting how you meet the criteria stipulated in the job description and person specification and submit it.

If you have any questions, please email recruitment@visitbritain.org

The application window will close at 23:55 (UK Time) on 13 July 2025.