Communication Senior Associate 1

Job Summary

The communications senior associate will be responsible forworking with the corporate communications team and the CMG director in India to support internal communications and strengthen RSMs employer brand in India byexecuting the integrated and compelling communication strategy, tactics, and deliverablesto inform, engage and inspire internalstakeholders to embrace and advocate for the RSM brand, strategy and culture and external stakeholders to view RSM as an employer of choice in India. Theposition is responsible for executing the communication plan, working closely with the India leadership teamand the U.S. corporate communications team in alignment with the firms strategyto effectively build the RSM brand and strengthen its positioning in the Indian market.

Essential Duties (Required duties employees must accomplish, and performance is measured)

Global Communication - 10%

• Actively collaborate with the communication center for excellenceto support enterprise-wide communication strategyfor the India business across locations.

Internal communication - 30%

• Develop and execute a comprehensive communication plan ensuring brand consistency for RSM US-India built from a thorough understanding of the firms priorities and audiences.

• Strengthen the local site and LOBleaderships positioning, support them in reinforcing our firm vision and strategyand help them deliver engaging, and impactful communication.

• Effectively collaborate with the communication liaisons and cross-functional teamsto drive the firms priorities through campaigns,initiatives, and events.

• Engage with vendors and lead the events and initiatives to build the talent experience in India.

• Build RSMs employer brand in Indiato attract and retain talent by boosting employee engagement and building advocacy.

• Drive consistent messaging of our growth, talent experience, and opportunities through social media channels.

• Explore and evaluate opportunities to extend the reach of our brand in India and strengthen our equity.

Content creation - 20%

• Orchestrate the overall content strategy, ideation, and editorial calendar in line with the communication strategy.

• Create a key messaging framework and work with the leadership and cross-functional teams to build relevant, dynamic, and visually captivating content.

• Play a key roleindeveloping and implementing marketingcampaigns/events tobuildandupdatevariouscomponentswhilemaintainingcompliancewithfirmgovernanceandbranding.

Analytics and reporting - 15%

• Track the content performance and continually identify improvement areas to improve communication processes, tools, and results.

Optimization - 5%

• Activelyexplore opportunities and shareideas tocontinuallyimprovecommunicationprocesses,tools, and resultsby leveraging technology.

Stakeholder management - 5%

• Activelybuildrelationshipswithteammembers andkeystakeholders in India and the U.S..