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5.0 - 8.0 years
4 - 8 Lacs
Bengaluru
Work from Office
Job Summary The communications senior associate will be responsible for working with the corporate communications team and the CMG director in India to support internal communications and strengthen RSMs employer brand in India by executing the integrated and compelling communication strategy, tactics, and deliverable s to inform, engage and inspire internal stakeholders to embrace and advocate for the RSM brand, strategy and culture and external stakeholders to view RSM as an employer of choice in India . The position is responsible for executing the communication plan, working closely with the India leadership team and the U.S. corporate communications team in alignment with the firms strategy to effectively build the RSM brand and strengthen its positioning in the India n market. Essential Duties (Required duties employees must accomplish, and performance is measured) Global Communication - 10% Actively collaborate with the communication center for excellenceto support enterprise-wide communication strategyfor the India business across locations. Internal communication - 30% Develop and execute a comprehensive communication plan ensuring brand consistency for RSM US-India built from a thorough understanding of the firms priorities and audiences. Strengthen the local site and LOB leaderships positioning , support them in reinforcing our firm vision and strategyand help them deliver engaging, and impactful communication. Effectively collaborate with the communication liaisons and cross-functional teams to drive the firms priorities through campaigns,initiatives, and events. Engage with vendors and lead the events and initiatives to build the talent experience in India. External communication 20% Build RSMs employer brand in India to attract and retain talent by boosting employee engagement and building advocacy. Drive consistent messaging of our growth, talent experience, and opportunities through social media channels. Explore and evaluate opportunities to extend the reach of our brand in India and strengthen our equity. Content creation - 20% Orchestrate the overall content strategy, ideation, and editorial calendar in line with the communication strategy. Create a key messaging framework and work with the leadership and cross-functional teams to build relevant, dynamic, and visually captivating content. Play a key roleindeveloping and implementing marketingcampaigns/events tobuildandupdatevariouscomponentswhilemaintainingcompliancewithfirmgovernanceandbranding. Analytics and reporting - 15% Track the content performance and continually identify improvement areas to improve communication processes, tools, and results. O p timization - 5% Activelyexplore opportunities and shareideas tocontinuallyimprovecommunicationprocesses,tools, and resultsby leveraging technology. Stakeholder management - 5% Activelybuildrelationshipswithteammembers andkeystakeholders in India and the U.S.. EDUCATION/CERTIFICATIONS Bachelor's degree in communications, marketing, or related field ( required/preferred ) TECHNICAL/SOFT SKILLS Strong understanding of integrated marketing and communications principles and best practices Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences Strong analytical and problem-solving skills with the ability to leverage data to inform decisions Ability to manage multiple projects simultaneously in a fast-paced environment with strong attention to detail EXPERIENCE 7+ years of hands-on experience in communications and marketing roles ( required/preferred ) Proven track record of developing and implementing successful communication strategies that drive engagement LEADERSHIP SKILLS Ability to work autonomously as well as collaboratively within a team environment Experience managing priorities from different stakeholders
Posted 1 week ago
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