Communication Analyst

Role & responsibilities

• Contribute to the development and execution of communication strategies that support organizational change initiatives, with a strong focus on digital and online channels.
• Collaborate with OCM Consultants and project teams to understand change impacts and communication needs for various stakeholder groups, considering online engagement.
• Develop clear, concise, and engaging communication materials across multiple channels, with a strong emphasis on online platforms including email marketing, intranet content, social media (internal), digital signage, and virtual meeting platforms.
• Support the creation and maintenance of communication plans, timelines, and stakeholder matrices, considering the nuances of online communication delivery and engagement.
• Assist in the development of key messages that articulate the vision, rationale, and impact of the change, optimized for online consumption.
• Coordinate the distribution of communication materials through appropriate channels, with a focus on leveraging online tools and platforms for broad reach and engagement.
• Support the planning and execution of communication events, such as virtual town halls, online information sessions, and webinars.
• Gather feedback on communication effectiveness, including monitoring online engagement metrics, and contribute to the refinement of communication strategies and materials.
• Maintain communication logs and track the dissemination of information, including online distribution records.
• Assist in identifying and addressing potential communication barriers and resistance to change, considering the dynamics of online discussions and feedback.
• Collaborate with training and other workstreams to ensure consistent and aligned messaging across all channels, including online learning platforms.
• Support the development of online communication guidelines and templates.
• Contribute to the development of communication metrics and reports, including tracking online engagement and reach.
• Stay informed about best practices in change communication and online engagement strategies.

Preferred candidate profile

• Bachelor's degree in Communications, Public Relations, Marketing, English, Journalism, or a related field.
• 5-7 years of experience in a communication role, preferably within organizational change management or corporate communications, with demonstrable experience in online communication strategies and execution.
• Strong written and verbal communication skills, with the ability to tailor messaging to different audiences and optimize content for online platforms.
• Experience developing communication materials for various channels, with a strong portfolio of online communication examples (e.g., email campaigns, intranet content, social media posts).
• Excellent organizational and project management skills.
• Ability to work collaboratively in a team environment.
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel, Outlook).
• Strong attention to detail and accuracy.
• Ability to manage multiple tasks and meet deadlines.
• Familiarity with online communication platforms and tools (e.g., email marketing software, intranet content management systems, internal social media platforms, webinar platforms).
• Experience with visual communication tools (e.g., Canva, basic graphic design software) and optimizing visuals for online use.
• Familiarity with web analytics and online engagement metrics.
• Knowledge of change management principles.
• Experience in a consulting environment.
• Experience with video production or editing for online distribution.
• Understanding of stakeholder analysis and engagement techniques, including online engagement methods.