Co-Founder & Chief Marketing Officer (Influencer-Led Growth)

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Mandatory Disclaimer (Read Before Applying)This is NOT a salaried job.If you are looking for a fixed monthly package, corporate designation, or a safe role do not apply.This is a co-founder level role with equity, ownership, and long-term upside.

---About the CompanyVegicle Pvt Ltd is a healthcare and wellness focused FMCG company building science backed everyday nutrition products.We are not building another “me-too” brand.We are building a category defining company in staple and functional nutrition.---What This Role Actually IsThis role is for someone who wants to:Build a brand from zero to scaleBe part of strategic decisions, not just executionUse influence, content, and trust as the main growth leversThink like an owner, not an employeeYou will join as a Co-Founder, not as hired help.---Who Should Apply (Non-Negotiable)You SHOULD apply if you:Are an influencer / personal brand on LinkedIn, Instagram, YouTube, Twitter, or podcastsAlready understand content → credibility → demand → distributionCan commit full time mental ownership (even if location flexible)Want to build long-term equity, not short-term incomeAre comfortable with ambiguity, speed, and responsibility---Key Responsibilities (CMO + Co-Founder)Own brand strategy, positioning, and narrativeAct as public face & voice of the brand (along with founder)

Build and scale:

Content engine (organic-first)Influencer & community ecosystemTrust-led distribution strategyDefine GTM strategy for new product launchesHire & lead future marketing teamDecide what NOT to do as much as what to doThink in years, not campaigns---What You Will NOT DoRun ads like an agency employeeWait for instructionsOptimize vanity metrics without business impact---Compensation StructureEquity-based (Co-Founder level)No fixed salary in the beginningUpside linked directly to company growth and value creation⚠️ If your first concern is “monthly salary”, this role is not for you.---Ideal Background (Flexible, Not Rigid)Influencer / creator with strong distributionBrand builder in D2C, FMCG, Health, Wellness, StartupsEx-founders, operators, or creators preferred over MBA only profiles---How to ApplySend:1. Your primary social profile (LinkedIn / Instagram / YouTube, etc.)2. Why you want to be a co-founder, not an employee3. One Indian or global brand you respect and whySend your CV to this email ✉️ info@vegicle.com