JOB TITLE: MANAGER-MARKETING (BTL) & DIGITAL MARKETING – MARKETING JOB PROFILE CODE: CDJ0027 LOCATION: Connaught Place, New Delhi JD – MANAGER-MARKETING (BTL) & DIGITAL MARKETING – MARKETING Responsible for executing communication offers & creatives for ATL & BTL collaterals with approvals in place. Responsible for mapping all BTL & ATL activities regionally & locally over calendar and allocating to respective sales executive to generate maximum footfalls. Responsible to perform and manage on ground teams to execute activities like: pamphlets News Paper Insertion, kiosk, pamphlet distribution, co-promotion with local retailers like pharmacies, look walkers, mike announcements through e-rickshaw or other modes, banners on the back of auto rickshaws, local celebrity/influencer engagements, theatrical skits in marketplaces, engagement activities with local schools, corporate etc. Responsible for generating daily reports of activity planned & executed. Weekly reports of footfall or sales generated by each activity, store wise. Monthly reports of footfalls/sales store wise and justification of ROI (as per budgets). Willing to travel frequently on the field to monitor, planning & execution of BTL & Royalty brand activation program. Responsible for Agency Management and local outsourced executives/bodies related to marketing activities. Ready to Work with other departments to get Camps and few other activities arranged. Activating and optimising Sponsored Ads (Lead generation & Brand awareness) on Facebook and Instagram, for all the ClearDekho store locations. Thereby, Driving sales via social media channels. Curating the campaigns based on Seasonality, Sales offers etc. Experimenting and implementing innovative digital marketing strategies, tools and best practices to improve ROAS consistently. Ideation, strategizing, and implementation of Digital Campaigns to ensure organic traction and a consistent increase in the follower metrics. Managing ClearDekho social media platforms i.e. Facebook, Instagram, LinkedIn daily posting activities which includes creating content strategy, creative designing and posting. Managing Influencer Marketing – finalising and mapping micro and nano influencers and getting the content (reels, posts, pictures) created, approved and posted on social media platforms. Working with the retail sales team to coordinate marketing campaigns, ensuring the same communication on both digital and print activities. Selection, Categorising and helping in photo shoots of the products for social media. Tracking marketing metrics and analysing digital data to measure marketing success. Measuring and analysing campaigns’ success using data and analytics tools and sending work reports. Doing other assignments as advised from time to time by the management or reporting manager. Following the other/further details of the above duties may be advised separately, as per need. Eligibility Any Graduate/Post Graduate with 5 years or above of relevant experience. Should have experience of executing communication offers & creatives for ATL & BTL. Knowledge in experimenting and implementing innovative digital marketing strategies, tools and best practices to improve ROAS consistently Salary (CTC): Best in the Industry DROP YOUR RESUME HERE Drop Here Show more Show less

JOB TITLE: OPTOMETRIST JOB PROFILE CODE: CDJ0016 LOCATION: PAN India (As per availability of stores) OPTOMETRIST Manage ClearDekho.com Optical Retail Store as per the store operating guidelines. Conduct comprehensive eye test (both subjective & objective) for each patient coming in store. Conduct sales of all optical goods and explain customers in detail about the frames, lenses & contact lenses as per requirement. Convert 100% customers and aim to cross-sell & up-sell. Responsible for the overall look n feel up the store. Proper record keeping of all sales through sales register, cash management and expenses management. Troubleshooting any complaints regarding glasses dispensed from the stores. Achieve all sales targets as given by management . Increase revenue and sales. Any other task as assigned by the management from time to time. ELIGIBILITY Required Qualification – Degree/Diploma/Masters in Optometry Work Experience – 0-10 years in optical retail Gender Preference – Male/Female Package Offered And Address CTC Offered – 1.8 LPA – 4.8 LPA (Depends on interview) Job Location – PAN India (As per availability of stores) DROP YOUR RESUME HERE Drop Here Show more Show less

Job Responsibilities: Responsible for achieving store-wise sales targets, both in terms of volume and value. Targets will be monitored on a daily, weekly, and monthly basis. Regularly visit each store in your territory to complete mandatory tasks including stock checks, stock register verification, cash balance checks, sales progress tracking, key product sales performance, offer effectiveness, pending and ready-for-delivery orders, walk-in tracking, store ambience, and staff attendance. Submit reports as required, including details from store visits, sales analysis, action plans, projections, marketing needs, and any specific requests from reporting managers. Report on each store's performance against sales targets and other key performance indicators (KPIs). Manage inventory at all stores, including product mix analysis, sales analysis by product category, planogram strategies, stock audits, and assistance in preparing and submitting indents for your cluster. Maintain discipline at the stores, including adherence to store timings, customer interaction standards, and professional conduct of staff. Ensure store ambience is maintained with clean, organized layouts, attractive displays, and compliance with planograms. Perform other assignments or responsibilities as instructed by the management or your reporting manager from time to time. Requirements Bachelor's degree or equivalent Minimum 4 years of experience in optical/ Eyewear Industry Show more Show less

 Responsible for Achieving Sales targets store wise. These are both Volume and value targets. The targets will be monitored frequently, daily, weekly and monthly basis Visiting each of the stores in your Territory regularly. On these visits all mandatory tasks are to be completed, which include Stock Check, Stock Register check, Cash Balance check, Progress in Sales, Key product sales, Offers performance, Pending orders, orders ready for delivery, Walk-in register, Store Ambience and Staff Attendance. Sending reports on a regular basis as required. For every visit to a store, regular sales analysis, actions and projections, marketing requirements and for any requirements by your reporting managers. Reporting on the performance of each store against the targets and other KPI’s of the Store / Store Manager. Responsible for Inventory Management at each of the stores. This includes product mix analysis, sales analysis product mix wise, strategy for planogram, stock audits, assisting in making and sending indents for your cluster. Maintaining discipline at the stores – Store Timings, behavior with customers or visitors and personal conduct of staff Maintaining store ambience, including attractive or innovative displays, cleanliness and adherence to planograms. Doing other assignments as advised from time to time by the management or reporting manager. Following the other/further details of the above duties may be advised separately, as per need. Show more Show less

JOB TITLE: SR. EXECUTIVE – FRANCHISE RELATIONS – BUSINESS DEVELOPMENT JOB PROFILE CODE: CDJ0028 LOCATION: Connaught Place, New Delhi JD – SR. EXECUTIVE – FRANCHISE RELATIONS – BUSINESS DEVELOPMENT Responsible for expansion of Franchise network Pan India. Handling franchise leads and explaining the concept and business model. Ensuring collection of budgeted revenue on a monthly basis. Ensuring appointment of targeted number of franchise outlets/stores every month by creating and managing a healthy pipeline. Lead generation through various marketing activities like participation in Franchisee Exhibition, Webinar, Event, Social Media Promotion etc. Ensuring collection of all the documents as per the checklist and execution of the contract prior to opening of the outlet. Handling cross functional team comprising of members from NSO, Legal, and Accounts etc. and ensure smooth on boarding of prospective channel partners. Responsible for building positive relationships with Franchise for business growth. Responsible for scheduling regular meetings, discussions, teleconferences and visiting Stores to strengthen the relationships. Be able to address franchise queries with the help of respective departments’ single point of contact. Responsible for providing Franchise support and handling communications effectively. Responsible for ensuring that Franchise requests are handled timely and accurately and issues raised by the Franchisees are settled and solved within timelines with proper approvals of the Management. Responsible to communicate with 100+ stakeholders. Responsible for generating daily reports of activity planned & executed. Responsible for providing resolution to franchise escalations within Turnaround Time. Other roles and responsibilities assigned by management from time to time. Eligibility Any Graduate/Post Graduate with 3 years or above of relevant experience. Should have experience of communications and explaining business model concept. Knowledge in experimenting and implementing innovative strategies, tools and best practices to improve leads consistently Salary (CTC): Best in the Industry DROP YOUR RESUME HERE Drop Here