Chief Marketing Officer

Designation : Chief Marketing Officer

Department : Marketing

Qualification : Postgraduate

Experience : 15 years & above

Broad Responsibilities

• Responsible for overall marketing & public relations activities of the institute.
• Develop a competitive edge for the Department/ Function from its ranking, rating

and enrolment, induction, placement and marketing efforts.

• Develop and sustain marketing strategies to meet institutional objectives as well as public

relations, manage nationwide marketing, advertising and promotional staff and all

related activities

• Marketing and selling of all full time program and other programs
• Participate in Rating, Ranking and related Surveys.
• Contribute towards Governance, Compliance and Administration, conduct customer

research, market situation analysis,, competitor activity and implement marketing plan/ make

necessary changes

• Responsible for creating, implementing and measuring the success of the

comprehensive marketing, communications and public relations program In the

eyes of the stakeholder system you serve.

• Ensure articulation of institute’s desired image and position, assure consistent

communication of image and position throughout the institute, and position to all

constituencies- internal and external.

• Responsible for editorial direction, design, production and distribution of all institute

publications.

• Coordinate media interest in the institute and ensure regular contact with target

media and appropriate response to media requests.

• Oversee the preparation and distribution of media releases, media copy and other

promotional content.

• Participate, input into periodic processes/ meetings ,to review the health and

functioning of the program/specialization/vertical and strive to emulate the best in

class benchmark- domestically/ internationally.

• Assist/Contribute to ensuring quality assurance, within the institute’s overall

framework, student admissions, and content relevance.

• Nurture and enhance to have interdisciplinary engagement and collaboration

approaches, deployed in the institutional ecosystem

• To support and implement the new knowledge creation and/or research strategy of

the specialization/Institute.

• Participate and contribute to various Committees/ Boards, which are in place for

the in institute’s decision-making and governance

• Promote, facilitate and enhance interdisciplinary engagement and collaboration

approaches, deployed in the institutional ecosystem

• Participate in various Committees/ Boards in institute’s decision-making and

governance.

• Contribute in Institutional Activities, such as Accreditation (national & International),

selection and admission of students, Foundation Fortnight, conferences, Seminars,

Roundtables, Placement, Mentoring, AC-DC, AOL, AAA, GCL )

• Strengthen and contribute to Institute’s industry-academia interface/engagements

with key stakeholders, i.e. alumni, International partners, other domestic

partners/alliances.

• Accountability to policies, rules and regulations, prescribed by the Regulatory Bodies,

Governing Trust and the Institute.