Channel Relationship Manager - Trade

As a Sales Executive at UltraTech Cement, your role involves adhering to the call cycle plan, achieving sales and collection targets by maintaining relationships with channel partners in an assigned area (Territory), and effectively communicating sales promotion activities to achieve set objectives. You will face the challenge of creating compelling differentiation in Cement sales to achieve a premium in pricing and exceed Customers" expectations through service excellence. It will be essential to align and adopt a "One UltraTech" approach and leverage a strong relationship with channel partners to provide end-to-end construction solutions and stay ahead of the competition. Key Responsibilities: - **Branding and Improving Brand Equity** - Identify locations for hoarding placement, wall paintings, etc., and ensure timely distribution of sales promotion material - Organize promotional activities as per the plan for the Territory to drive a positive brand equity index - Create awareness of value-added services like Mobile Lab, Information Centre, Toll-Free Number, etc., for dealers, retailers, and end customers - **Business Delivery** - Ensure easy availability and replenishment of allied products as per agreed SLAs - Communicate pricing and discounts of allied products to UBS outlets - Achieve sales targets for the Depot (including UBS allied products) at agreed price positions - Explore possible locations for new inventory points within the assigned territory in line with i2 network analysis - Follow up with the Zonal coordinator-UBS for setting up UBS of identified counters - **Business Development** - Work towards increasing the business and profitability of channel partners by helping them increase sales from existing customers and acquire more customers - **Channel Management** - Collect the security deposit at the time of dealer appointment and enhance it according to company norms and market exposure - Ensure UBS outlets deal with all categories of products - Identify channel partners for prospective UBS format and develop UBS stores - Monitor dealer's/customer's creditworthiness and alert management in case of any adverse developments - Execute retailer meets, counter meets for sub-dealers in the assigned area - Track retailer-level sales and stock replenishment through continuous monitoring - **Competition Tracking** - Obtain first-hand information about competitors at the retailer level on Cemtrak parameters (NR, DOD, CS, ACV, MS) - **Customer Service and Responsiveness** - Provide effective customer care service, attend product and service-related queries, and resolve grievances as per SLAs to ensure customer loyalty and satisfaction - **Influencer Management** - Organize sales promotion activities at all UBS outlets and promote UBS outlets through technical/sales meets - **Sales and Marketing Plan** - Derive sales plans with dealers and retailers, product-wise, month-wise to ensure desired counter share and market share achievement No additional details of the company were mentioned in the job description provided.,