Channel Manager White-Goods

As a Business Channel Manager in the Consumer durable business line, your primary objective is to achieve incremental revenue within a span of 2 years by focusing on building the goods channel sales from the ground up. This entails having a comprehensive understanding of channel management which includes trade marketing, channel incentives, channel and consumer value proposition, and channel partner negotiations. Your responsibilities will include developing and implementing a strategic roadmap for the White-goods channel, ensuring that it is in alignment with the overarching objectives and goals of the company. This will involve detailed channel development and growth execution, starting with a meticulous mapping of the white-goods channel to identify potential counters in priority markets. You will be tasked with creating the right value proposition for the white-goods channel and conducting pilot tests in specific markets to drive significant shifts in performance metrics. It will be crucial for you to onboard suitable distributors for the white-goods channel and ensure their active involvement in driving growth. Additionally, you will be responsible for expanding the channel through these selected distributors. Effective team leadership and development will be a key aspect of your role. This will involve working closely with RBATs, trade marketing, and sales teams across different markets to provide guidance and direction to foster channel growth. You will play a pivotal role in maintaining channel health and margins while driving improvements in key performance indicators (KPIs). Your responsibilities will also include monitoring the growth of sub-dealers and their billing activities, as well as tracking distributor KPIs such as channel margins and service metrics. By continuously monitoring and driving improvements in these areas, you will contribute significantly to the success and growth of the white-goods channel.,