Channel Head - Lokmat Sakhi (Video)

Requirements

• 4 to 8 years

  of proven experience as an Editorial Head of a lifestyle website or as a Video Head of a Women Centric lifestyle-focused YouTube channel.

• Fluency in Marathi

  (spoken and written) is a must.
• Strong

  experience in leading video production teams

  , with the ability to manage multiple projects simultaneously.
• Prior experience in

  team management

  with demonstrated leadership skills.
• Proven track record of

  handling and growing video channels

  , including branded content execution.
• Strong understanding of video analytics, audience behavior, and platform-specific content performance.
• Excellent communication, client-facing, and presentation skills.

Key Responsibilities:

• Develop and implement a comprehensive

  video content strategy

  that aligns with brand objectives, audience preferences, and market trends for Lokmat Sakhi Video.
• Continuously identify

  emerging trends, formats, and themes

  in the lifestyle video space, translating them into innovative and engaging content concepts.
• Create a strong

  brand identity through video storytelling

  , ensuring alignment with the company's tone, vision, and objectives.
• Oversee the

  end-to-end video production lifecycle

  from ideation, scripting, pre-production, shooting, and editing to final publishing of the anchor team.
• Develop and maintain a

  content calendar

  to ensure timely, consistent, and high-quality video output.
• Collaborate with internal teams (marketing, social media, editorial, sales) and external partners (influencers, production houses, subject matter experts) to deliver compelling video content.
• Lead the

  branded content production cycle

  including ideation, pitching to clients, execution of campaigns, and performance reporting.
• Ensure all branded video projects meet creative standards while fulfilling client objectives and maintaining audience engagement.
• Derive actionable insights and

  adapt strategies

  to optimize audience engagement, reach, and channel growth.
• Stay updated with platform algorithm changes and evolving consumer behavior to ensure maximum visibility and impact.
• Manage and mentor a creative team of video producers, editors, and content strategists.
• Foster a culture of creativity, collaboration, and accountability within the content team.
• Ensure smooth coordination with cross-functional teams to amplify content reach and engagement.