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CBS - BMC - Content Services - Content Strategy-Assistant Director

CBS - BMC - Content Services - Content Strategy-Assistant Director

3 - 6 years

25 - 30 Lacs

kochi

Posted:2 days ago| Platform:

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Skills Required

project management adobe analytics hootsuite stakeholder management adobe acrobat digital marketing google adwords linkedin google webmaster tools social media optimization smo search engine marketing social media marketing google analytics sem seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

The opportunity
EY GDS Content Pillar at BMC in GDS is a fast-growing team of talented copywriters, editors, content strategists, thought leadership writers, technical writers and editorial managers. People in the team provide support for key global EY publications, campaigns and social media programs. The Assistant Director Content Strategy is a high-impact role that blends strategic thinking with hands-on content execution. Ideal for a content leader who understands the power of storytelling and can align it with business priorities, this role demands both vision and precision. Youll be responsible for shaping narrative direction, leading large teams and complex projects, and delivering high-value, on-brand content that helps EY stand out in the marketplace. Youll also write, edit and guide editorial efforts to ensure every piece of content drives impact and reflects EYs purpose. You bring proven stakeholder management skills, collaborating closely with senior leaders, cross-functional teams, data analysts and creative partners. Your key responsibilities

Understand business priorities and audience expectations to shape tailored content strategies

Translate complex requirements into compelling narratives that align with business goals and brand voice

Demonstrate strong research capabilities and a deep curiosity to explore new topics, industries and trends to inform content strategy

Build tailored LinkedIn strategies, leveraging platform best practices to deliver high impact thought leadership content with distinctive points of view

Act as a strategic partner to senior leaders and cross-functional teams, guiding content decisions that drive business outcomes

Drive the delivery of high-quality, market-leading content services across multiple formats and platforms

Interpret data and report success metrics using decks and dashboards to communicate performance insights and inform strategy decisions

Create external and internal B2B content, including newsletters, mailers, EY news articles, videos, posters, flyers and brochures

Edit content to ensure quality, consistency and alignment with organizational purpose and editorial strategy

Repurpose and adapt content to suit different channels and audience segments

Provide content and editorial management support for high-visibility EY programs and campaigns

Review work of other writers and editors, and provide objective unbiased feedback

Skills and attributes for success

Astute understanding of content strategy and principles, evolving digital communications, and business sensibility

Excellent communication (comprehension, verbal and written) and interpersonal skills with the ability to communicate and persuade

Proficient in building relationships of confidence and trust with all senior partners

Strong analytical mindset with the ability to interpret data and deliver clear, actionable insights

Awareness on market trends, developments and best practices in the content space

Adept in creating engaging, inspiring and persuasive B2B content

Ability to understand and articulate complex business ideas in an engaging, audience-friendly style

Exceptional attention to detail

To qualify for the role, you must have

Bachelors or masters degree in English literature or mass communication

At least 12 years of related experience

Ideally, you will also have

Experience in agencies, publishing houses, large corporate environments or Big Four firms

Aptitude and willingness to continually expand your core skillset

Technologies and tools

Proficiency in Microsoft Word, Microsoft Excel, Adobe Acrobat/PDF-Xchange

Familiarity with platforms such as LinkedIn, Adobe Analytics, Hootsuite and others is a plus

Knowledge in Project Management tools and methods

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CBS - BMC - Content Services - Content Strategy-Assistant Director