CBS - BMC - Brand and Marketing- Marketing Manager -Supervising

9 - 14 years

4 - 5 Lacs

kochi

Posted:3 weeks ago| Platform:

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Skills Required

google analytics email marketing networking campaign management social media project management consulting google adwords digital marketing analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Your key responsibilities

Campaign Management Devise, execute, and optimize multi-channel marketing campaigns across diverse platforms, aligning each initiative with business objectives and leveraging EYs business insights. Methodically track and manage campaign budgets to ensure efficient resource allocation, promptly addressing any deviations from the plan.
Stakeholder Collaboration Forge strong partnerships with Global Delivery Services, external vendors, and other stakeholders, fostering an environment of collaboration to achieve campaign objectives.
Performance Analysis Employ analytical tools (e.g., Google Analytics, Sprinklr, Adobe Analytics) to fine-tune campaigns and identify enhancement opportunities. Produce comprehensive performance reports for executive-level stakeholders.
Program Support Provide essential administrative support to the BMC team, including calendar management, meeting scheduling, and presentation preparation. Conceptualize, organize, and execute hybrid events such as webinars, podcasts, and roundtables, targeting and engaging the most pertinent buyer segments.

Skills and attributes for success

Campaign Management Proven ability to oversee multi-channel marketing campaigns, from concept to completion, aligning with business goals.
Organization and Prioritization Strong organizational skills for multitasking with precision.
Business Acumen In-depth understanding of our companys landscape and strategic priorities.
Communication Exceptional written and oral communication skills, conveying complex ideas effectively.
Analytical and Critical Thinking Proficiency in analytical thinking and creative problem-solving.
Networking, Teamwork, and Stakeholder Management Skilled in building relationships with internal and external stakeholders.
Data Analytics and Visualization Experience with tools like Tableau, Adobe Analytics, and Google Analytics.
Email Marketing and Social Media Management Familiarity with email marketing tools, Google AdWords, social media platforms (e.g., Sprinklr, Hootsuite).
Creative Problem Solving Ability to innovate solutions bridging BMC expectations and GDS capabilities.
Stakeholder Feedback Skill in collecting and applying stakeholder feedback for campaign enhancements.
Team Leadership A motivational team player adaptable during peak periods.

To qualify for the role, you must have

Education Bachelors degree in business administration, marketing, or a related field is required. An MBA or MS in Marketing is preferred.
Experience Over 4 years of end-to-end campaign management experience and more than 9 years in B2B marketing, preferably within professional services or similar sectors. Proven expertise in managing global-level processes and projects.

Ideally, you ll also have

Prior experience in B2B Brand Marketing settings.
Track record of event execution, B2B brand exposure, and project management.
Familiarity with digital marketing analytics and bridging expectations with capabilities.

Technologies and Tools

Microsoft Office Suite (Excel, PowerPoint)
Adobe web platforms
Analytics tools
Email marketing tools
Google AdWords
Data visualization tools

Creative problem solving
Organization and prioritization
Business Acumen
Analytical and critical thinking
Exceptional written and oral communication skills

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