Job
Description
Role: Campaign Monitoring Specialist Location: Bangalore Shift: 3pm - 11:45pm (GMT) Skills Required: Minimum 3 years into Campaign Monitoring/ Analysis. Monitor/ Analyze all the campaign run by the email marketing team. Any Marketing Automation tool will work - Salesforce Marketing Cloud or (Eloqua, Marketo, Pardot, if not SFMC). To publish and create reports as per business requirement (PowerBi is good to have skills). Need experience with automation studio, ampscript and SSJS (Need Immediate to Max 30 Days Notice ) *************************************************** IMMEDIATE JOINERS REQUIRED Send your updated CV directly to: 9152808909 **************************************************** About role: As Campaign Monitoring team member, you will be responsible for ensuring the optimal performance and effectiveness of automated processes and customer journeys within Salesforce Marketing Cloud. With a focus on continuous improvement and proactive problem-solving, your primary objective will be to monitor, troubleshoot, and optimize campaigns throughout the lifecycle to maximize engagement and campaign effectiveness while driving positive customer experiences and minimizing issues and disruptions. Key Responsibilities: Monitor the performance of singles send email campaigns, automations and customer journeys to ensure they are running as intended within Salesforce Marketing Cloud. Analyze key metrics and performance indicators to identify trends, anomalies, and areas for improvement. Work within the Marketing Automation team to understand the end to end processes of marketing automation campaigns Proactively identify and address issues, such as delays, errors, or drop-offs that may impact campaign effectiveness. Investigate technical issues related to SFMC automations and journeys, including data synchronization problems, automation failures, and journey errors. Collaborate with internal stakeholders and SFMC support teams to resolve complex issues in a timely manner. Generate and analyze reports on campaign performance, highlighting key metrics, trends, and actionable insights. Communicate findings and recommendations to relevant stakeholders, including marketing automation team members and business campaign managers Qualifications: Bachelor's degree in marketing, or related field. 3-5 years professional experience running marketing automationcampaigns and/or in marketing analyst capacity Proven experience with managing Salesforce.com and a Marketing Automation Tool (like Salesforce Marketing Cloud, Hubspot, Eloqua, or Marketo) in a B2B environment required Strong analytical skills with the ability to interpret data and identify actionable insights. Excellent problem-solving abilities, with a keen attention to detail and a systematic approach to troubleshooting. Effective communication skills, both written and verbal, with the ability to convey technical concepts to non-technical stakeholders. Strong understanding of Microsoft Excel, including but not limited to use of Pivot Tables, VLOOKUP, and Macros Salesforce Marketing Cloud certifications (e.g., Email Specialist) are a plus. Intermediate to advanced knowledge with HTML, SQL, AMPscript, and JavaScript is desirable.
